all® Brings Blockbuster Peanuts Movie Right Into Your Home
The Official Detergent of the World’s Most Famous Dirty Kid Launches
National Integrated Marketing Campaign Supporting New Peanuts® Movie
DVD/BLU-RAY™ Release
WILTON, Conn.–(BUSINESS WIRE)–Charlie Brown, Lucy, Linus, Snoopy and the world’s most famous dirty kid
– Pig Pen – lit up theater screens with one of the hottest family movies
of 2015. Now the beloved Peanuts Gang is set to come right into your
home, as all® laundry detergent launches a national integrated
marketing campaign to support The Peanuts Movie’s release on BLU-RAY™,
DVD and Digital HD, as well as a special Collector’s Edition BLU-RAY™.
The Peanuts Gang is the perfect partner for all®, America’s trusted
premium laundry detergent that instills moms with the confidence to let
their kids be kids. In many ways, these iconic characters are the
ultimate embodiment of all® laundry detergent’s ability to fight
tough kid stains, as many moms good-naturedly admit that their kids can
be ‘little Pig-Pens.’
The all® campaign begins with the March 8th release of the
Peanuts Movie on multiple home entertainment formats and runs through
the end of April, featuring the following elements:
-
New Peanuts- and Pigpen-themed television advertising on the “magical
powers” of all®, running on national broadcast and cable networks. -
A $3 mail-in rebate with the purchase of The Peanuts Movie DVD or
BLU-RAY™ and $10 of any all® products via online promotion - In-store display promotion picturing The Peanuts Gang
- National newspaper insert advertisement running March 13.
-
Social media engagement, including Facebook and Twitter, also centered
on the $3 mail-in rebate.
The multi-year partnership between all® and The Peanuts Gang kicked off
in April 2015, and has included innovative television, print and digital
advertising and engaging social media activations.
“The partnership between all® and The Peanuts Gang is such a natural
fit, as they are both iconic brands that capture the joy, spirit and
wonderful messiness of kids,” said Lora Van Velsor, Vice President,
Marketing for ‘all®. “After a hugely successful 2015, we’re thrilled to
be able kick off the year by extending our partnership to support the
release of The Peanuts Movie on DVD, BLU-RAY™and Digital HD.”
For more information about the campaign, visit
all-laundry.com/peanutsmovie.
About all®
As a recognized leader and reliable laundry partner with consumers for
more than 50 years, the all® brand provides an incredible clean at a
great value for all your family’s needs. The all® brand has your
detergent needs covered with compact powder, concentrated liquids, and
single dose pacs in a choice of sizes and variants. It also has the #1
Recommended Detergent Brand by dermatologists, allergists, and
pediatricians for sensitive skin, all® free clear. all® laundry
detergent is manufactured by The Sun Products Corporation. For more
information, visit www.all-laundry.com
or www.facebook.com/allLaundry
About The Sun Products Corporation
The Sun Products Corporation, headquartered in Wilton, Connecticut, is a
leading North American provider of laundry detergent, fabric softeners
and other household products. With annual net sales of approximately $2
billion, the Company’s portfolio of products are sold under well-known
brands that include all®, Snuggle®, Wisk®,
Sun®, Surf®, and Sunlight®. In
addition, Sun Products is the manufacturing partner for many retailer
brand laundry and dish products in North America. For more information
visit: www.sunproductscorp.com.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by
Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group,
Inc. and 20% by members of the Charles M. Schulz family.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment is the industry leading
worldwide marketing, sales and distribution company for all Fox
produced, acquired and third party partner film and television
programing. Each year TCFHE expands its award-winning global product
portfolio with the introduction of new entertainment content through
established and emerging formats including DVD, Blu-ray™ and Digital
HD™. Twentieth Century Fox Home Entertainment is a subsidiary of 21st
Century Fox.
Contacts
Sun Products
Kathryn Corbally, 203-254-6762
Kathryn.Corbally@sunproductscorp.com
or
Suzanne
Joyella, 212-445-8402
sjoyella@talktocurrent.com
