Bowflex® SelectTech® Dumbbells Earn ISPO Product of the Year Award
International award acknowledges Nautilus, Inc. for world’s first
smart dumbbells
VANCOUVER, Wash.–(BUSINESS WIRE)–February 8, 2017 – Nautilus, Inc. (NYSE: NLS), a leader in innovative
fitness equipment, has received the prestigious ISPO Award for the Bowflex®
SelectTech® 560 dumbbells. Recognized for their innovation and
cutting-edge design, the groundbreaking Bowflex SelectTech 560 dumbbells
received the highest honor with a Product of the Year Award in the
Health & Fitness category.
The Bowflex SelectTech 560 dumbbells stood out among more than 500
submissions, capturing the ISPO Award jury’s attention for the product’s
innovation, functionality and ergonomics. An esteemed international
design award, the ISPO Award recognizes outstanding sporting goods
products.
“Our goal with the Bowflex SelectTech 560 dumbbells was to revolutionize
a product our customers already trusted by incorporating advanced
technology to further meet their strength training needs. By doing so,
we were able to successfully bring the world’s first set of smart
dumbbells to market,” said Rob Murdock, Senior Vice President,
Innovation at Nautilus, Inc. “This ISPO Product of the Year honor award
proves that we’re committed to designing world-class products that
deliver results and motivate our customers to live healthy lives.”
The Bowflex SelectTech 560 dumbbells are the world’s first-ever smart
dumbbells, offering a fully interactive experience to work out harder
and smarter. Complete with an integrated and proprietary 3DT™ sensor,
the Bowflex SelectTech 560 dumbbells are the only home strength product
with built-in brains to guide users through exercises while tracking
reps, sets, calories burned, and providing feedback on form. The free
3DT app comes preloaded with 70 step-by-step workout videos where users
can also track workouts and set goals. Once the app has been downloaded,
users can sync the 3DT app with Apple® HealthKit, Google Fit,
MyFitnessPal®, UA Record™ and many other popular fitness tracking apps.
For more information on the Bowflex® SelectTech® 560 dumbbells, visit: http://www.bowflex.com/selecttech/560/100405.html
This is the fourth international design award the Bowflex SelectTech 560
dumbbells have received. Previous awards include the Red Dot: Best of
the Best Design Award, Good Design Award and International Design Award.
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a
global fitness solutions company that believes everyone deserves a fit
and healthy life. With a brand portfolio including Bowflex®, Nautilus®,
Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc. develops
innovative products to support healthy living through direct and retail
channels as well as in commercial channels with Octane Fitness® products.
About ISPO Award and ISPO Munich
In conjunction with the annual ISPO Munich trade show, the most
exceptional sporting goods products are honored with the ISPO Award. A
jury consisting of independent sports business professionals evaluates
several hundred entries before granting its quality seal on those which
meet its rigorous criteria for outstanding products. The ISPO Munich
trade show brings together more than 2,600 international exhibitors who
present their latest products from the outdoor, ski, action, performance
sports, textrends, health and fitness, and sourcing industries to over
81,000 visitors from more than 109 countries. For over 45 years, global
leader ISPO has provided a comprehensive overview of the entire range of
sporting goods, athletic footwear and fashions, as well as the latest
trends from these segments.
Contacts
Media Contacts:
Nautilus, Inc.
Erin Griffin
360-859-5863
egriffin@nautilus.com
or
The Hoffman
Agency
Kali Myrick
503-580-4645
kmyrick@hoffman.com
or
Investor
Relations:
ICR, LLC
John Mills
646-277-1254
john.mills@ICRinc.com
