Buffalo Wild Wings Adds Its Own Special Sauce to Citrus Bowl Activations

Key Activations Include Limited Time Wing Sauce Collaboration with
Mountain Dew, In-Stadium Concessions, Website Hub, Social Media
Engagement and a Record $2.7 Million Donation to Boys & Girls Clubs of
America

MINNEAPOLIS–(BUSINESS WIRE)–Entering its second year as a title sponsor of the Citrus Bowl, Buffalo
Wild Wings today unveiled a series of activations that aim to bring to
life one of the longest running bowl games for fans attending, watching
from a B-Dubs restaurant and following online or via mobile devices. Key
activations include a limited time only wing sauce collaboration with
Mountain Dew, in-stadium concessions, live feed reactions from
restaurants, an interactive website hub, social media giveaways and
philanthropic activities in partnership with the Boys and Girls Clubs of
America.

The Buffalo Wild Wings Citrus Bowl, featuring the University of Michigan
and University of Florida will be played at 1:00 p.m. ET on Friday, Jan.
1, 2016 and televised on ABC.

“We enjoyed a tremendous inaugural year partnering with the Citrus Bowl,
and are excited to welcome two of the most storied college football
programs to participate in this year’s game,” said Bob Ruhland, vice
president of marketing at Buffalo Wild Wings. “This year, we’re focusing
on new ways that help create an authentic B-Dubs experience for fans in
the stands, those watching from our 1,150 restaurants and those
following the action online and from their phones. We’re the sports fans
biggest fan, so we’re constantly looking for opportunities to enhance
their gameday experiences.”

Zesty Citrus Sauce & In-Stadium Food Offerings
To
celebrate the Buffalo Wild Wings Citrus Bowl, Buffalo Wild Wings
partnered with Mountain Dew to create a limited time only sauce – Zesty
Citrus. Available in restaurants from December 14, 2015 through January
2, 2016, the bold citrus flavor of Mountain Dew was infused with
lemongrass and spicy red pepper-flakes to create a blast of sweet and
spicy that will leave Guests asking for more.

For the first time, more than 60,000 fans attending the Buffalo Wild
Wings Citrus Bowl will also be able to purchase boneless wings spun in
Zesty Citrus and Honey BBQ sauces at two B-Dubs branded concession areas
and enjoy chicken tenders served with Honey BBQ at three additional
locations within the stadium.

Live Feed Reactions from Restaurants
In an effort to put a
spotlight on the atmosphere and real-time reactions from within a
Buffalo Wild Wings during bowl season, live feed video will be displayed
on the in-stadium video board following pivotal moments and touchdowns
during the Citrus Bowl. Reactions from Wolverines and Gators fans will
be streamed from local B-Dubs restaurants in Ann Arbor, MI (State Street
location) and Lake City, FL, respectively.

Website Hub & Social Media Engagement
Fans looking to
follow the action leading up to and around the Buffalo Wild Wings Citrus
Bowl can visit www.buffalowildwings.com/citrusbowl.
The site provides fans with information about the bowl and B-Dubs
locations to watch the game, showcases images curated from Instagram
(#BWWCitrusBowl) and pulls a live feed of Citrus Bowl related headlines.

On Twitter (@BWWings), B-Dubs will provide opportunities for fans to
attend the Citrus Bowl through free ticket giveaways and during the game
will re-introduce the popular #TweetShirtCannon. On January 1, fans can
feel like a part of the live-game experience by using the hashtag
#TweetShirtCannon for a chance to win official 2016 Buffalo Wild Wings
Citrus Bowl tee-shirts.

Team Up for Kids
In support of the company’s Team
Up for Kids^® mission, which focuses on helping more kids
play team sports, Buffalo Wild Wings will present its 2015 donation to
Boys & Girls Clubs of America, totaling at least $2.7 million. An
additional donation of $10,000 will be presented to Boys & Girls Clubs
of Central Florida. B-Dubs is also providing 300 tickets to local area
Orlando Boys & Girls Club members to watch the Citrus Bowl and will host
dozens of Team Up for Kids participants at the Bowl’s “Day for Kids”
event on December 30, providing opportunities for kids to play
interactive games with players from the University of Michigan and
University of Florida. Finally, at the game’s FanFest on January 1,
Buffalo Wild Wings will create a donation wall allowing fans and
supporters to make donations to the Team Up for Kids program via paper
pinups.

About Buffalo Wild Wings and Team Up for Kids
Buffalo Wild
Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a
growing owner, operator and franchisor of Buffalo Wild Wings^®
restaurants featuring a variety of boldly-flavored, made-to-order menu
items including its namesake Buffalo, New York-style chicken wings. The
Buffalo Wild Wings menu specializes in 21 mouth-watering signature
sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to
Blazin’^®. Guests enjoy a welcoming neighborhood atmosphere
that includes an extensive multi-media system for watching their
favorite sporting events. Buffalo Wild Wings is the recipient of
hundreds of “Best Wings” and “Best Sports Bar” awards from across the
country. There are currently more than 1,130 Buffalo Wild Wings
locations in the United States, Canada, Mexico, the Philippines and the
United Arab Emirates.

To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, like Buffalo Wild Wings on Facebook,
follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

Buffalo Wild Wings’ charitable giving mission – TEAM UP FOR KIDS™ –
centers on the vision: There is a champion in every child. We are
committed to helping build communities where all kids can thrive,
compete, and belong to a team. As part of this mission, Buffalo Wild
Wings has teamed up with Boys & Girls Clubs of America (BGCA) to help
thousands of kids play on sports teams each year. Buffalo Wild Wings is
committed to donating and raising at least $6 million for BGCA by 2017.
Guests can join the effort through donations from sauce and seasoning
bottle purchases and in-restaurant fundraising events. For more
information, visit www.buffalowildwings.com/giving.

Contacts

Buffalo Wild Wings, Inc.
Heather Leiferman, 952-278-9553
hleiferman@buffalowildwings.com