Impremedia Approved for TAG Registry, Highlighting Efforts to Improve Transparency, Fight Digital Ad Fraud

NEW YORK–(BUSINESS WIRE)–#TAG–Impremedia, the leader in Hispanic content and marketing services,
announced it has been approved for the TAG Registry by the Trustworthy
Accountability Group (TAG), marking an important step in the company’s
efforts to improve transparency and combat ad fraud. TAG Registered
companies have been verified as legitimate participants in the digital
advertising industry through a proprietary background check and review
process powered by Dun & Bradstreet and approved by TAG.

Companies that complete the “Verified by TAG” process receive a TAG-ID,
a unique, global and persistent identifier that enables partners to
verify legitimacy and reputation. TAG Registration is also the first
step in applying for all of TAG’s seal programs.

“We are delighted to recognize Impremedia for joining the TAG Registry
and validating its role as a legitimate participant in the digital
advertising industry,” said Rachel Nyswander Thomas, SVP of Programs and
Policy, Trustworthy Accountability Group. “By completing the ‘Verified
by TAG’ process, Impremedia has taken an important step towards creating
a transparent supply chain, thus helping to deliver a safe environment
for brands online and combat fraudulent traffic.”

“Brands and marketers are prioritizing strategies towards ensuring brand
safety when reaching audiences digitally. There is a great opportunity
for premium publishers like Impremedia to offer a fraud-free, brand safe
experience, adjacent to high-quality editorial content, resulting in
more meaningful advertising executions from top brands,” said Fernando
Lang, EVP Sales at Impremedia. “As a company, Impremedia has zero
tolerance for fraud and will continue to invest in brand safety efforts;
in this sense obtaining TAG Registration is an important milestone for
us.”

TAG is the leading global certification program fighting criminal
activity and increasing trust in the digital advertising industry. It
was launched in 2016 by the American Association of Advertising
Agencies, Association of National Advertisers, and the Interactive
Advertising Bureau to eliminate fraudulent traffic, combat malware,
prevent Internet piracy, and promote greater transparency in digital
advertising. TAG advances those initiatives by bringing companies across
the digital advertising supply chain together to set the highest
standards.

About Impremedia

ImpreMedia is an industry leader in Hispanic content and marketing
services. It has a digital portfolio of trusted, influential brands that
reach a highly engaged, multi-generational Hispanic audience. It also
operates IMPOWER!, a premium Ad Network with more than 10 Million
monthly unique users, IMPOWER! is in Comscore’s Hispanic Ad Focus’ top
five.

Contacts

Impremedia
Ana Lizarraga, 212-807-4785
ana.lizarraga@impremedia.com