Keurig KOLD Gets Even Cooler with the Launch of Cocktail Mixers

Keurig KOLD, the New Beverage System that Delivers In-Home Cold
Beverage Spontaneity and Variety at the Push of a Button, Just Made
Entertaining Easier with Classic Margarita and Mojito Cocktail Mixers

WATERBURY, Vt.–(BUSINESS WIRE)–Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a personal beverage
system company that has revolutionized the way consumers create and
enjoy beverages, expands its Keurig® KOLD™ beverage lineup with two new
cocktail mixer brands, just in time for holiday family and friend
gatherings and drop-in visitors – Rita’s & Tina’s™ and Union St. Lounge™
– both available in KOLD™ pods beginning today on Keurig.com.
These two new brands deliver a whole new level of in-home entertaining
flexibility with premium margarita and mojito beverage mixers, all
fresh-made cold, on demand and ready to enjoy with the addition of your
choice of spirits.

Developed as a skinny mixer, the new Rita’s
& Tina’s™ brand launches with a Classic Margarita KOLD™ pod
cocktail mixer, at just 40 calories before adding spirits. Big on taste,
small on calories, Rita’s & Tina’s™ is a perfect addition to any girls’
night in and creates an expertly portioned Margarita mix that’s ready to
enjoy with the addition of 2 ounces of your favorite tequila.

The Union
St. Lounge™ brand, featuring premium ingredients in classic
varieties, debuts with a KOLD™ pod mixer to create one of the world’s
most popular cocktails, the Mojito. Simply place the pod into the
Keurig® KOLD™ drinkmaker and make the sparkling Mojito mix directly into
a 12 ounce glass. The ice-cold beverage is made perfectly carbonated
without a CO₂ canister for a fast, delicious drink every
time. Add 2 ounces of your favorite white rum, stir and enjoy!

“Keurig KOLD makes in-home bartending and entertaining so simple and
easy with ready-on-demand, precisely crafted cold, non-alcoholic
cocktail mixers,” said Tara Murphy, Senior Vice President of Keurig
KOLD. “From refreshing, light sparkling waters to craft sodas to iced
teas and now, perfectly blended cold cocktail mixers, Keurig KOLD brings
cold beverage spontaneity and variety to your home and all your holiday
gatherings.”

Keurig® KOLD™ cocktail mixer pods do not contain alcohol; instead, they
are designed to provide a blended, chilled mixer base for authentic
cocktail recipes that complement a variety of spirits, garnishes and
twists users can add based on their own preferences. The KOLD™ pod
features perfectly portioned ingredients to ensure quality cocktails
without time-consuming, messy preparation.

Ideal for holiday entertaining and family gatherings year-round, Keurig®
KOLD™, which was introduced in September, is the first beverage system
that allows consumers to freshly make a wide range of cold sparkling and
still beverages at home at the push of a button. The Keurig® KOLD™
system encourages choice and discovery, including exclusive beverage
brands from a broad range of beverage categories like zero-calorie
flavored seltzers, iced teas, flavored waters, craft sodas, sports
hydration drinks, and now cocktail mixers. It also makes beloved
favorite beverage brands from The Coca-Cola Company and Dr Pepper
Snapple Group.

Rita’s & Tina’s™ and Union St. Lounge™ brands join the growing portfolio
of cold beverage varieties within the Keurig® KOLD™ system. Both mixer
brands are designed exclusively for the Keurig® KOLD™ system and
specially formulated to deliver an authentic cocktail experience. Rita’s
& Tina’s™ and Union St. Lounge™ brands are available to order on Keurig.com
at $5.49 SRP for a four-count box.

About Keurig Green Mountain, Inc.

Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR) is a personal
beverage system company revolutionizing the way consumers enjoy their
favorite beverages through the power of innovation, technology, and
strategic brand partnerships. With an expanding family of more than 80
beloved brands and 575 beverages, our Keurig® hot and Keurig KOLD™
beverage systems deliver quality, convenience, and exceptional beverage
choice at the simple push of a button. As a company founded on social
responsibility, we are committed to using the power of business to brew
a better world through our work to build resilient supply chains,
sustainable products, thriving communities, and a water-secure world. By
reimagining how beverages can be created, personalized, and enjoyed, we
inspire consumer passion, turning everyday routines into extraordinary
experiences.

For more information visit: www.KeurigGreenMountain.com.
To purchase Keurig products: www.keurig.com,
www.keurig.ca,
www.keurig.co.uk.
For more information about the new Keurig KOLD™ system: http://www.keurig.com/kold

Keurig routinely posts information that may be of importance to
investors in the Investor Relations section of its website, www.KeurigGreenMountain.com,
including news releases and its complete financial statements, as filed
with the SEC. The Company encourages investors to consult this section
of its website regularly for important information and news.
Additionally, by subscribing to the Company’s automatic email news
release delivery, individuals can receive news directly from Keurig as
it is released.

Forward-Looking Statements

Certain information in this press release constitutes “forward-looking
statements.” Forward-looking statements can be identified by the fact
that they do not relate strictly to historical or current facts. They
often include words such as “believes,” “expects,” “anticipates,”
“estimates,” “intends,” “plans,” “seeks” or words of similar meaning, or
future or conditional verbs, such as “will,” “should,” “could,” “may,”
“aims,” “intends,” or “projects.” However, the absence of these words or
similar expressions does not mean that a statement is not
forward-looking. These statements may relate to the success of
introducing and producing new product offerings. A forward-looking
statement is neither a prediction nor a guarantee of future events or
circumstances, and those future events or circumstances may not occur.
Management believes that these forward-looking statements are reasonable
as and when made. However, caution should be taken not to place undue
reliance on any such forward-looking statements because such statements
speak only as of the date when made. We expressly disclaim any
obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise. In addition,
forward-looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
our historical experience and our present expectations or projections.
These risks and uncertainties include, but are not limited to, those
described in Part I, “Item 1A. Risk Factors” and Part II “Item 7.
Management’s Discussion and Analysis of Financial Condition and Results
of Operations” in our fiscal 2014 Annual Report filed on Form 10-K,
elsewhere in that report and those described from time to time in our
future reports filed with the Securities and Exchange Commission.

KGM-G, KGM-US

Contacts

Media:
Keurig Green Mountain, Inc.
Lynda McKinney,
781-418-3327
Director, Public Relations
lynda.mckinney@keurig.com
or
Investor:
Keurig
Green Mountain, Inc.
Kristi Bonner, 646-762-8095
Senior
Director, Investor Relations
kristi.bonner@keurig.com