MasterCard and P97 Drive Mobile Payments Innovation at Gas Stations and Convenience Stores
Global Partnership Delivers Personalized Offers and Faster, Easier Way
to Pump, Pay and Go Using Mobile Phones
PURCHASE, N.Y. & HOUSTON–(BUSINESS WIRE)–
MasterCard
today announced a global partnership with mobile commerce provider P97
to make it easier for consumers to find, buy and save on gasoline and
convenience store purchases through their mobile phones.
Last year, in the U.S. alone, consumers pumped more than 135 billion
gallons of gasoline, according to MasterCard
SpendingPulse. As trips to the pump continue to increase, along with
competitive pricing strategies, fuel companies and store operators are
increasingly looking for ways to differentiate their services and build
loyalty among their customers.
The MasterCard fuel solution will leverage a wide range of MasterCard’s
marketing and technical assets, and will utilize P97’s
PetroZone® mobile commerce platform to integrate to existing gas
station infrastructure. The new solution will enable fuel companies to
develop innovative mobile apps for consumers to search for and navigate
to the nearest or preferred gas station, make fast and simple mobile
payments at the pump and convenience store, and receive personalized
offers for in-store purchases.
“We know that when a consumer pulls up to the pump, they are not
thinking about making a payment. They just want to get what they need
and go as fast as possible,” said Felix Marx, executive vice president
of Mobile Transaction Solutions at MasterCard. “This is one way that
we’re helping our customers create safer and richer experiences to
deliver exactly that.”
“This is an exciting new chapter for P97 with the combination of our
PetroZone® mobile commerce platform and the MasterCard
Digital Enablement Service to deliver more secure mobile payments,”
said Donald Frieden, president and CEO of P97. “With the addition of
other MasterCard services, such as MasterPass, we believe this solution
will deliver the best possible mobile experience for the retail fuels
market and their consumers.”
About MasterCard
MasterCard (NYSE:MA),
http://www.mastercard.com,
is a technology company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in more
than 210 countries and territories. MasterCard’s products and solutions
make everyday commerce activities – such as shopping, traveling, running
a business and managing finances – easier, more secure and more
efficient for everyone. Follow us on Twitter @MasterCardNews, join
the discussion on the Beyond
the Transaction Blog and subscribe for
the latest news on the Engagement
Bureau.
About P97
P97
Networks provides secure cloud based mobile commerce and digital
marketing solutions for the convenience retail and fuels marketing
industry under the brand name PetroZone®. P97’s mCommerce solutions
enhance the ability of convenience store operators, marketers, and oil
companies to attract and retain customers by providing technology that
securely connects millions of individual mobile phones and connected
cars with identity and geo-location based software technology to create
truly unique connected-consumer experiences. P97’s software personalizes
the “find-buy-save” experience for every mobile consumer. For more
information follow us on Twitter @p97networks
or visit www.p97.com.
Contacts
MasterCard
Brian Gendron, 914-325-1799
brian_gendron@mastercard.com
or
P97
Monica
Danna, 281-687-7515
monica.danna@p97.com
