UGG Introduces the Ultimate Luxury with New Cashmere Collection
UGG cashmere collection is the epitome of downtime decadence
NEW YORK–(BUSINESS WIRE)–Offering the ultimate in laidback luxury, UGG® (a division of Deckers
Brands, NYSE: DECK) has announced today the launch of its cozy new
cashmere collection. Undeniably UGG®, the buttery soft loungewear line
reflects the brand’s decades-long dedication to its effortless
California-inspired styling and feel-good materials.
Available in five new styles, images of the UGG® cashmere collection are
available for download
here.
Deemed the “crème de le crème” of wool, the new cashmere collection
embodies the UGG® brand’s commitment to high quality craftsmanship and
superior materials. Spun into lightweight luxuries, the 100% cashmere
collection redefines understated elegance. Comprising a tight assortment
of five styles available in two colorways each, the line spans a wrap
robe, a scoop neck boyfriend tank, snuggly zippered hoodie, tapered
jogger pant, and long hooded robe. The emergence of luxe, modern styling
and ultra-premium materials signals a shift from house wear to street
wear, as joggers and hoodies are no longer relegated to the couch.
A natural evolution for the UGG® brand, the new cashmere loungewear
collection will be followed by fresh crop of cashmere footwear and
accessories on November 15th. The expanded collection will
usher in a small assortment of Classic Boots and cold weather basics
that also boast the same ultra-soft, featherweight wool. The
autumn-approved offering encompasses a slouchy, cashmere knit boot,
cashmere lined Classic Boot, luxe scarf, cuff hat, snood, oversized
beanie, and touchscreen-friendly smart glove.
Available at UGG® concept stores worldwide, online at UGG.com, and at
select wholesale partners, the first collection of cashmere loungewear
will retail between $148 – $498.
About UGG®
Founded in 1978 in California, UGG® is a division of Deckers Brands
based in Goleta, California. The brand has built a reputation on luxury
and comfort by using only the finest materials in the world, employing
the highest standards of craftsmanship, and delivering new and
innovative styles. For more information please visit www.ugg.com
or www.deckers.com.
@UGG #ThisIsUGG
Contacts
UGG®
Lindsey DiCola, PR Manager
212-247-8552 X 2773
lindsey.dicola@deckers.com
or
UGG®
Matthew
Magnin, PR Associate
212-247-8552 X 2772
matthew.magnin@deckers.com
