The soda wars: Pepsi versus Coke for Halloween

Nothing can better drive a product’s performance than a rival, especially in the world of business. In the game of capitalism, America is the best example, and who better to show us the moves than Pepsi and Coke, engulfed in soda wars since we can remember.

This time Pepsi started the war with an ad for Halloween where a can of Pepsi is dressed up as Coca Cola. This ad–already viral–was created by Buzz In A Box, in which you can see Pepsi wearing a red cape with the Coca Cola logo on it, including the tagline, “We wish you a scary Halloween!”

Of course, someone edited the picture imagining how Coke would respond to the challenge, and the result is hilarious.  It used the same ad as Pepsi, but it changed the tagline to “Everybody wants to be a hero,” referring to the iconic red cape that Superman wears.

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Well, after all, the virality of the ad and the response has done well for both companies. None of the two would have foreseen the success of this particular war that follow years of rivalry, dating back to 1893.

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Coca-Cola was launched in 1886 by an Atlanta chemist. Seven years later, Pepsi was created as a direct competitor. The cola wars waged on for decades, moving the edge back and forth between the two competing firms.

So far, Coke controls 42% of the total carbonated soft drink market, compared with Pepsi’s 30%, according to Beverage Digest.

However, both soda companies have one common enemy: health. Due to changing tastes and a healthier consumer, both cola brands have been in decline. Research firm IbisWorld has forecasted that per-capita soda consumption’s downward trend will continue with no end in sight. No matter how much money is spent on clever marketing, the overwhelming trend against sugary, calorie-filled carbonated beverages cannot be reversed.

SEE ALSO: 5 Rules to Celebrate Halloween at Work

So be it. In the meantime, we should have some fun looking at these two fighting the soda wars with hero capes.