2015 Asian Travel Consumer Report – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/92chj7/2015_asian_travel)
has announced the addition of the “2015
Asian Travel Consumer Report” report to their offering.

This report is based on findings from the Affluent Insights Luxury
Travel fielded online in May/June 2015.

Covers eight Asian markets: China, India, Hong Kong, Singapore, Malaysia
South Korea, Taiwan, Japan.

In each market, we surveyed 350+ respondents. All of the respondents
were defined as affluent, and have travelled internationally for leisure
or business in the past 12 months.

Key Topics Covered:

Introduction

– Study methodology and sample

– Executive summary of findings

Section A: Travel Behaviour

– Agreement to statements on future outlook

– Agreement to statements on luxury

– Agreement to statements on motivators to buy luxury

– Categories purchased in the last 12 months

– Categories purchased in the past 12 months

– Airline ticket purchase (past 12 months vs next 12 months)

– Hotel visits (past 12 months vs next 12 months)

– Cruises (past 12 months vs next 12 months)

– Top holiday destinations – Past 12 months

– Top holiday destinations – Next 12 months

– Top hotel brands – Past 12 months

– Top hotel brands – Next 12 months

– Top cruise lines – Past 12 months

– Top cruise lines – Next 12 months

– Number of international trips taken – Leisure

– Number of international trips taken – Business

– Number of international trips taken – Leisure & Business

– Class of service purchased for airline tickets

– Travel preferences and booking behavior

Section B: Luxury Consumption

– Defining the perfect luxury experience

– Next big purchase

– Share of wallet

– Spending on airline tickets – Past 12 months

– Spending on hotel visits – Past 12 months

– Spending on cruises – Past 12 months

Section C: Right Media to reach the Affluent

– Information sources for airline tickets

– Information sources for hotels

– Information sources for cruises

Section D: Respondent Profiling and Demographics

– Occupation

– Household income and investments

– Age and gender

– Civil status and family composition

– Sports following

– Hobbies

For more information visit http://www.researchandmarkets.com/research/92chj7/2015_asian_travel

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