2016 Radio Disney Music Awards to Be Sponsored by Cheddar Goldfish® Crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable

LOS ANGELES–(BUSINESS WIRE)–Disney Media Sales and Marketing will connect its clients with music’s
biggest event for families — the 2016 Radio Disney Music Awards (RDMA)
— through sponsorships spanning television, digital, mobile and social
platforms. The brands sponsoring both the Disney Channel and Disney XD
premiere event telecasts are: BAND-AID® Brand Adhesive Bandages, Cheddar Goldfish®
crackers, KRAFT® Macaroni and Cheese Shapes, and Star Stable.

“The Radio Disney Music Awards provides opportunities to customize and
associate key client’s brands at every engagement point an audience of
kids and moms are spending their time: TV, online, digital, social and
mobile,” said Rita Ferro, executive vice president, Disney Media Sales
and Marketing.

The RDMA event takes place SATURDAY, APRIL 30 at the Microsoft
Theater in Los Angeles and a special two-hour telecast, “Disney Channel
Presents the 2016 Radio Disney Music Awards,” will be presented SUNDAY,
(7:00-9:00 p.m., EDT) in the U.S. and thereafter, in 159
countries. Highlights will also be available on Radio Disney, the Radio
Disney App, Disney Channel App and RadioDisney.com.

The show will feature performances by some of the biggest artists along
with tomorrow’s rising stars in music and the presentation of the
uniquely Radio Disney “ARDY” statuette winners, as voted on by fans
globally. Sponsorship highlights include:

Cheddar Goldfish® crackers – presenting sponsor of the custom “RDMA
Backstage Bash Sweepstakes
” with a Grand Prize of a trip to Los
Angeles for one lucky winner and three guests to enjoy backstage access
to the VIP lounge powered by Cheddar Goldfish® crackers and VIP
seats during the RDMA show. Twenty-five first place winners will receive
a Cheddar Goldfish® crackers prize pack. The sweepstakes will be
featured across Disney Channel, Disney XD and its social media
platforms. Cheddar Goldfish® crackers is also sponsoring the
category “So Happy – Best Song That Makes You Smile.”

KRAFT® Macaroni and Cheese Shapes — sponsor of the custom “RDMA-zing
Sweepstakes,” providing one Grand Prize winner and three guests a trip
to Los Angeles to attend the RDMA event, hang out in the Fan Zone, and
go to the official 2016 RDMA After Party. The sweepstakes will be
promoted across Disney Channel, Disney XD and Radio Disney, as well as
digital and social media platforms. Kraft Macaroni and Cheese Shapes is
also sponsoring the category “You Know You Love Them – Best Music Group.”

Star Stable — sponsor of the “RDMA Be a Star” Sweepstakes providing one
Grand Prize winner with a trip to Los Angeles to attend and be a part of
the 2016 RDMA show. The winner will also receive a Star Rider for life
membership and 20,000 Star Coins to continue their star-studded
adventures at home. The sweepstakes will be featured across Disney
Channel, Disney XD and Radio Disney and their digital and social media
platforms. Fans arriving at the Microsoft Theater for the RDMA event
will have the opportunity to experience the magical world of
StarStable.com first-hand at the StarStable.com booth.

About BAND-AID® Brand Adhesive Bandages

BAND-AID® Brand Adhesive Bandages, leading iconic brand of Johnson &
Johnson Consumer Companies Inc., have long been a staple in a family’s
first-aid kit as a source of healing, comfort and protection, and as the
brand has expanded over the years, so too has the technology and
innovation behind it. BAND-AID® Brand Adhesive Bandages has moved from
offering strictly bandages to becoming a brand that offers a wide
variety of products to meet the diverse needs of today’s active families
and their lifestyles. For more information visit www.band-aid.com
and “like” BAND-AID® Brand on Facebook at www.facebook.com/bandaid.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
 and Garden Fresh Gourmet. Founded in
1869, Campbell has a heritage of giving back and acting as a good
steward of the planet’s natural resources. The company is a member of
the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For
more information, visit www.campbellsoupcompany.com or
follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.

About KRAFT® Macaroni and Cheese Shapes

KRAFT® Macaroni and Cheese Shapes are as delicious as they are fun.
Parents will love that they now come with no artificial flavors,
preservatives or dyes. And kids will love to eat their favorite
characters. That’s something to smile about. You know you love it.

About Star Stable

Star Stable Online is a multi-player game for people with a passion for
adventures and horses. The game operates on the freemium model, where
users can access the first five levels of the game for free. Star Stable
is a fully moderated, safe and secure platform where every girl plays
the hero, exploring an online fantasy world, completing quests, hanging
out with friends and experiencing mystical adventures.

The game is operated by the Swedish company Star Stable Entertainment AB
which was founded in 2010 by Ola Ahlvarsson and Johan Edfeldt, who also
are the majority owners along with its first investor Peter Liljestrand.

Follow @DisneyChannelPR for up-to-date news
Twitter: www.twitter.com/DisneyChannelPR

— Radio Disney–


Radio Disney
Ashley Kline, 818-973-4134
Balgemino, 818-973-4043