2K Announces Mafia III Launching October 7, 2016

Highly anticipated new title from the popular organized crime series
transports players to the dangerous open world of New Bordeaux amid the
turbulence of 1968

Join the conversation on Twitter using the hashtag #Mafia3

and Hangar
today announced that Mafia
, the next installment in the popular organized crime
game series, will launch on October 7, 2016. Collector’s, deluxe and
standard editions of Mafia III will be available for
PlayStation®4 computer entertainment system, Xbox One and Windows PC.
Those who pre-order any edition of Mafia III will receive
the Family Kick-Back, which includes three exclusive
vehicles and weapons available to players at launch.

Mafia III is set in the open world of 1968 New Bordeaux, a
reimagined version of New Orleans bustling with activity and complete
with era-inspired cars, fashion and music. After years of combat in
Vietnam, Lincoln Clay knows this truth: family isn’t who you’re born
with, it’s who you die for. Now, back home in New Bordeaux, Lincoln is
set on escaping his criminal past. But when his surrogate family, the
black mob, is betrayed and wiped out by the Italian Mafia, Lincoln
builds a new family from the ashes of the old and blazes a path of
military-grade revenge through those responsible. Intense gun fights,
visceral hand-to-hand combat, white-knuckle driving, hard choices and
street smarts will all be required to survive the mean streets of New
Bordeaux. But with the right crew, it’s possible to make it to the top
of the city’s underworld.

Mafia III continues 2K’s proud legacy of creating
outstanding narrative experiences, and is poised to set a new standard
for interactive storytelling,” said Christoph Hartmann, president of 2K.
“With Hangar 13 at the helm, Haden Blackman and his team of talented
developers are set to deliver a truly unforgettable experience this

Mafia III introduces a true open world, rich with its own
criminal ecosystems to the franchise, while still upholding the strong
narrative storytelling and immersive setting that the previous Mafia games
are known for,” said Haden Blackman, studio head and creative director
at Hangar 13. “New Bordeaux in 1968 provides a unique and powerful
backdrop for our hard-boiled story of crime, betrayal, loyalty and

Standard, limited deluxe and limited collector’s editions of Mafia
are now available for pre-order. The Mafia III Deluxe
($79.99 MSRP) will be available digitally and physically
in a limited capacity from select retailers, and includes both the game
and access to additional, post-release downloadable content, including
the Season Pass at additional savings. The limited Mafia III
Collector’s Edition
($149.99 MSRP) is packed with physical and
digital items, providing a window into the sights and sounds of 1968 New
Bordeaux, including all content found in the Mafia III Deluxe
plus the original game score on vinyl, a collectable art
book, art prints and more. Those who pre-order any edition of Mafia
from participating retailers will receive the Family
, which includes three exclusive lieutenant-themed
vehicle and weapon gifts available to players at launch.

Mafia III will be available October 7, 2016 for PS4™
system, Xbox One and Windows PC. Mafia III is not yet
rated by the ESRB. For more information on Mafia III,
subscribe on YouTube,
follow us on Twitter,
become a fan on Facebook
and visit http://MafiaGame.com.

2K is a wholly owned publishing label of Take-Two Interactive Software,

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, publisher and marketer of interactive entertainment
for consumers around the globe. The Company develops and publishes
products through its two wholly-owned labels Rockstar Games and 2K. Our
products are designed for console systems and personal computers,
including smartphones and tablets, and are delivered through physical
retail, digital download, online platforms and cloud streaming services.
The Company’s common stock is publicly traded on NASDAQ under the symbol
TTWO. For more corporate and product information please visit our
website at http://www.take2games.com.

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment
globally for console systems, handheld gaming systems and personal
computers, including smartphones and tablets, which are delivered
through physical retail, digital download, online platforms and cloud
streaming services. 2K publishes titles in today’s most popular gaming
genres, including shooters, action, role-playing, strategy, sports,
casual, and family entertainment. The 2K label has some of the most
talented development studios in the world today, including Firaxis
Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s
stable of high quality titles includes the critically acclaimed
BioShock®, Borderlands™, Mafia, and XCOM® franchises, the beloved Sid
Meier’s Civilization series, the innovative Evolve™, the upcoming
hero-shooter Battleborn®, the popular WWE 2K franchise and NBA 2K, the
#1 rated and #1 selling basketball franchise*. 2K is headquartered in
Novato, California and is a wholly owned label of Take-Two Interactive
Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2k.com.

*According to 2008 – 2016 Metacritic.com
and The NPD Group estimates of U.S. retail video game sales through
March 2016.

About Hangar 13

Located at 2K headquarters in Novato, California, Hangar 13 is the
newest studio to design and develop games under the 2K publishing label.
With a team of fantastic talent built from some of the most well-known
studios in the industry, Hangar 13 is aiming to use its own proprietary
technology to advance the art of player-driven experiences, creating
games that will become industry benchmarks.

All trademarks and copyrights contained herein are the property of their
respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are
considered forward-looking statements under federal securities laws and
may be identified by words such as “anticipates,” “believes,”
“estimates,” “expects,” “intends,” “plans,” “potential,” “predicts,”
“projects,” “seeks,” “will,” or words of similar meaning and include,
but are not limited to, statements regarding the outlook for the
Company’s future business and financial performance. Such
forward-looking statements are based on the current beliefs of our
management as well as assumptions made by and information currently
available to them, which are subject to inherent uncertainties, risks
and changes in circumstances that are difficult to predict. Actual
outcomes and results may vary materially from these forward-looking
statements based on a variety of risks and uncertainties including: our
dependence on key management and product development personnel, our
dependence on our Grand Theft Auto products and our ability to
develop other hit titles, the timely release and significant market
acceptance of our games, the ability to maintain acceptable pricing
levels on our games, our ability to raise capital if needed and risks
associated with international operations. Other important factors and
information are contained in the Company’s Annual Report on Form 10-K
for the fiscal year ended March 31, 2015, including the risks summarized
in the section entitled “Risk Factors,” the Company’s Quarterly Report
on Form 10-Q for the fiscal quarter ended December 31, 2015, and the
Company’s other periodic filings with the SEC, which can be accessed at www.take2games.com.
All forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or otherwise.


Brian Roundy, 415-507-7532
Interactive Software, Inc.

Alan Lewis, 646-536-2983
for 2K

Kim Taylor, 415-844-6289