2nd Avenue Value Stores Launches 2nd Chance Holiday Program Helping Philadelphia Families

Inaugural program seeks to honor families in need this holiday season

Avenue Value Stores
, the thrift chain dedicated to bringing
customers the best value in clothing, household goods and collectables,
is giving the gift of peace of mind to two local families this holiday
season with its 2nd Chance Holiday Program. The initiative
works alongside the American Red Cross and the Society of St. Vincent de
Paul of Philadelphia (SVdP) to aid area families in crisis.

American Red Cross disaster volunteer and school teacher Carol Crawford
has no explanation for the sensation that woke her up the night a
blazing fire engulfed a room of her North Edgewood home in November. “It
was the middle of the night. I felt someone shaking me as I slept. When
I turned to look, no one was there. When I got up and opened my son’s
bedroom door, a fire was completely surrounding him in his bed,” she

For Carol, a teacher and trained American Red Cross disaster-response
volunteer, instinct set in and she moved fast to get herself and her
son, Reggie, 32, safely outside. But the aftermath was devastating—not
only was the house unlivable, but most of Carol’s irreplaceable teaching
supplies were ruined. The family has since transitioned into the Red
Cross House, where they are living while their home is restored. While
lucky to be alive, the question of how to replenish the personal items
lost in the fire remained.

Also struggling this holiday season is the Battle family of Northwest
Philadelphia. Dedicated members of SVdP’s St. Martin de Porres Parish,
Catherine and her husband, have struggled finding work, and worried
about providing basic needs as well as making Christmas special for
their seven children, ranging in age from two to 17. Their oldest son
has substantial medical needs, further contributing to the family’s
financial struggle. The Society of St. Vincent de Paul’s local
conference has provided immediate assistance with basic needs for the

Thanks to the 2nd Chance Holiday Program and the American Red
Cross, the Crawfords will receive a $100 gift card to 2nd
Avenue Value Stores, per person, and a fully prepared Christmas dinner.
The Battles, as well, will enjoy a $100 gift card per family member and
Christmas dinner, through the program and SVdP.

“As a longstanding member of the Philadelphia community, we look for
opportunities to lend a hand when our neighbors have fallen on hard
times,” says Tony Peressini, CEO of 2nd Avenue Value Stores.
“During the holidays, this is especially important to us. Whether it’s
offering special shopping discounts as people shop for presents, or
helping local families such as the Battles and Crawfords, we strive to
make our community the best place it can be, and the 2nd
Chance Holiday Program is just one more way we are doing that.”

2nd Avenue purchases donated goods from four charities,
including the American Red Cross and the Society of Saint Vincent de
Paul of Philadelphia, that partner with GreenDrop, a fundraiser for
national nonprofits. Through this cycle of donations, GreenDrop helps
these organizations aid families such as the Crawfords and Battles when
disaster strikes. The 2nd Chance Holiday Program is a
continuation of 2nd Avenue’s commitment to the community.

About 2nd Avenue

Stemming from the original 1959 company, 2nd Avenue Value Stores and
Village Thrift Stores brings the best value in clothing, household goods
and collectables to customers by selecting the highest quality
second-hand goods and merchandising them in the most consumer-friendly
manner possible. 2nd Avenue Value Stores and Village Thrift
Stores are also dedicated to a life-long relationship with charitable
organizations. Demonstrating the epitome of a symbiotic relationship, 2nd
Avenue Value Stores and Village Thrift Stores have provided millions of
dollars to charities by purchasing merchandise through their collection


Gregory FCA
Katie Kennedy, 610-228-2128