4moms® Announces the World’s First Self-Installing Car Seat

Giving parents the confidence of a correct installation every time

a consumer technology company that applies robotics, technology,
innovative design, and deep consumer insights to develop dramatically
better products, announced today the launch of the new 4moms™
self-installing car seat. Through robotics technology and advanced
sensors, the 4moms self-installing car seat auto-levels, auto-tensions,
and continuously monitors its status, giving parents the peace of mind
that the seat is installed correctly during every car ride.

“When installed correctly, car seats save lives. Yet four out of five
times they’re not, and there’s no easy way to check,” explained Rob
Daley, CEO and co-founder of 4moms. “That’s a serious problem, and we
believed it had to get better. We have developed a car seat that not
only talks you through the installation process and verifies that the
seat is installed correctly, it also continuously monitors the status of
the seat. We’re solving a real problem, and giving parents peace of

Installation Process

The 4moms self-installing car seat guides parents through the
installation process with both visual and voice commands. After the
parent connects the car seat base to the vehicle’s LATCH anchors, the
base automatically levels and tensions then provides confirmation that
the base has been installed correctly. Every time the parent connects
the carrier to the base they receive verbal and visual confirmation that
the car seat is installed correctly and continuous monitoring is turned
on. The seat will notify parents if anything is amiss, like a
disconnected LATCH or loss of tension, and provide guidance on how to

4moms App Integration

Parents are encouraged to download the 4moms app, which can be used to
customize the installation process. The app enables the parent to use
their smart device to ensure the car seat base is installed at the
correct level, even if parked on an incline, which is critical during
the installation process. The app uses the internal accelerometer and
gyroscope in a smart device to calculate the incline. The app tells the
base, which then compensates for this measured slope when auto-leveling.
Most premium car seats on the market only have a gravity ball within the
base, which require the parent to move their vehicle to level ground for
a correct installation. The 4moms self-installing car seat app
experience also includes a VIN capture, which enables it to recommend a
specific seat position for installation based on the vehicle make and

The app features a verification dashboard that allows parents to view
current seat status, providing confidence that the seat is installed
correctly when in use. The app can also be used to track growth of the
baby, which enables it to give reminders to check harness and head rest
position and proactively alert parents to when their baby is outgrowing
the seat.

Additional Features

The 4moms self-installing car seat includes all the features parents
expect in a premium seat:

  • A full coverage canopy complete with a peekaboo window and pop out
    shade for sun protection and added privacy.
  • An 8-position adjustable headrest with no-rethread harness that is
    easy to adjust as the baby grows and ensures the harness is always
    threaded correctly.
  • A 5-point harness system featuring harness pockets and a
    self-retracting buckle that make it easy to secure baby in the carrier.
  • An infant insert to provide a proper fit for even the smallest babies
  • Side impact protection that passes NHTSA’s proposed standard for side
    impact protection and features EPS foam and a deep foot well for added

The 4moms self-installing car seat will be available at
buybuyBABY, select specialty stores, and online in June 2016, with a
retail price of $499.99.

For more information, visit www.4moms.com/press/infantcarseat.

About 4moms

4moms® is a consumer technology company that leverages robotics,
technology, and innovative design to disrupt and redefine existing
industries. The company has transformed the juvenile products baby gear
industry with products like the 4moms origami®, the world’s only
power-folding stroller; the 4moms mamaRoo® infant seat that replicates
the bouncing and swaying motions parents make when soothing their
babies; and the 4moms breeze® playard that opens or closes in one simple
step. The company, founded in 2005 and based in Pittsburgh, Penn., has
twice been honored with the prestigious Red Dot award for outstanding
product design, and was recognized, in each of the last five years, by
Inc. magazine as one of the fastest-growing private companies in the
United States. 4moms products are currently sold at buybuyBABY, Target,
and Babies R Us, and are available in more than 50 countries around the
world. For more information, visit http://www.4moms.com.


Allison+Partners for 4moms
Jamie Soper, (415) 254-5549
Ley, (412) 779-4555