Acclaimed Danish Organic Personal Care Product Manufacturer Urtekram Wins Vivaness Best New Hair Product of the Year Award 2017

COPENHAGEN, Denmark–(BUSINESS WIRE)–On 17 February, Vivaness, the International Trade Fair for Natural and
Organic Personal Care and Wellness, held its annual award ceremony in
Nuremberg, Germany, honouring the innovations of international organic
personal care product manufacturers. Vivaness took place from 14 to
17 February.

At the ceremony, Danish organic wholesaler and body care product
manufacturer Urtekram, part of the Swedish Midsona Group, was honoured
to receive this year’s award for Best New Product at Vivaness 2017 in
the Hair Care category. This was for its new Nordic Berries Shampoo,
inspired by some of the Nordic coastline’s most prolific, wholesome

“We are very proud to receive the Vivaness best new hair care product
award. With every new product, we aim to combine the luxurious with the
powerful. To be acknowledged for doing exactly this, inspired by our own
location in the beautiful Nordic countryside, is quite a boost! It
encourages us to continue developing and innovating even more,” says Bo
Iversen, Head of Sales & Beauty at Urtekram International.

Regenerative properties of berries

The winning product is part of the Nordic Berries line, inspired by the
Nordic coastline where some of nature’s most resilient berries grow,
filled with antioxidants and vitamins. The line is enriched with the
natural caregiving and regenerating properties of sea buckthorn,
blueberries and cranberries, nurturing skin and hair and leaving you
with a true sense of wellness.

Combined with hyaluronic acid, Nordic Berries Shampoo provides hair with
great nourishment and moisture. Willow bark extract benefits the scalp
and enhances the effect of other plant ingredients. The shampoo is
certified organic by EcoCert Cosmos Organic and approved by the Vegan

Based in Denmark, Urtekram has been making organic body care products
since 1972 and produces more than eight different lines of personal care
products. They contain no artificial preservatives, and none are tested
on animals. They are certified vegan. All Nordic Berries body care
products are developed and manufactured locally at Urtekram’s own
vibrant, creative production facility in northern Denmark.

Urtekram Nordic Berries Shampoo, 250 ml, RRP EUR 6.95

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Marie Therese Nielsen
Brand Manager Export
41 73 13 93