Actress Diane Guerrero and P&G’s Orgullosa Host ‘Living Fabulosa’ Event to Rally and Inspire Latinas to Seize Their Full Potential

Guía de Regalos

Singer/songwriter, Raquel Sofia; Vixen Workout founder, Janet
Jones; Project Enye founder, Denise Soler Cox; personal branding expert,
Emmelie De La Cruz; and Google’s head of multicultural marketing, Eliana
Murillo, participate as panelists and coaches

NEW YORK–(BUSINESS WIRE)–Procter & Gamble’s (NYSE:PG) Orgullosa program – an online community
created in 2011 to celebrate, empower and fuel Latinas’ accomplishments
and dreams – and SAG Award-winning actress Diane Guerrero hosted the
annual Orgullosa #LivingFabulosa event last night at The Paley
Center for Media in New York City, bringing together a powerhouse of
Latina trendsetters who participated in a panel that highlighted the
need of having more Latina role models and mentors to inspire and guide
young Latinas. Special guests and panelists included singer Raquel
Sofia; Vixen Workout founder, Janet Jones; Project Enye founder, Denise
Soler Cox; personal branding expert Emmelie De La Cruz; and the head of
multicultural marketing for Google, Eliana Murillo. The group of
panelists also led a series of empowering sessions aimed to equip
Orgullosa women with the mentoring and confidence-building lessons they
need to inspire their peers to live fabulously.


“I feel honored to be here tonight working with Orgullosa and
representing this fabulous community of independent, strong and proud
Latinas. It’s so great to see us come together and celebrate our stories
of confidence and success, but also to talk about the role that each of
us has in guiding other Latinas on their own path to success. Each of us
can be a source of inspiration to other women around us. Let’s not
forget who we are and keep reminding each other that we have what it
takes to live fabulosa every day,” said Diane Guerrero, SAG
Award-winning actress and event hostess.

Wanted: Latina Role Models Who Are Living
Fabulosa

Orgullosa first introduced the Living Fabulosa program two years ago to
recognize and celebrate today’s Nueva Latinas – bicultural women who
shine with orgullo (pride) and confidence and that are leading
the way in creating change.

As their influence continues to grow in the U.S., young Latinas long for
more mentors that understand their unique experience and that can
inspire and guide them to seize their full potential. In fact, a recent
survey commissioned by Orgullosa found that:

  • Eighty six percent of Latina women ages 20-39 would like a mentor in
    their lives, while more than half (53 percent) think it is important
    to have a mentor who is a Latina.
  • Latinas who have been mentored know the importance of having role
    models to guide them: 86 percent feel more confident taking risks
    because of their mentors. In contrast, 72 percent of Latinas who never
    had a mentor feel they would have accomplished more of their goals by
    now if they did.

“Today we are setting out on a mission to rally our community of more
than 1.5 million online Latinas to join the #LivingFabulosa movement and
become role models that inspire other young Latinas to seize their full
potential by sharing online how they are living fabulously every day,”
said Diego Bianchi, Assistant Brand Manager for Orgullosa. “With
social media playing such an important role in allowing today’s Latinas
to connect and inspire each other, Orgullosa has a unique place as the
largest online community of Latinas inspiring other Latinas to look,
feel and be their best.”

Latinas Inspiring Latinas

Orgullosa’s powerful sense of community was evident last night at The
Paley Center for Media with more than 300 guests that included members
of Be Moxie and Latinas in Higher Education – two of Orgullosa’s partner
organizations working to empower Latina women – together with other
influencers and Orgullosa community members. After the “Motivating
through Mentors” panel discussion, guests participated in the
confidence-boosting sessions led by the panelists and inspired and
supported by P&G’s beauty brands:

  • “Moves Like No Other” with Janet Jones, Founder, Vixen Workout (Venus®)
  • “Dreams Are Ageless” with Denise Soler Cox, Founder, Project Enye
    (Olay®)
  • “Embody Fearlessness” with Raquel Sofia, singer/songwriter, Sony Music
    (Secret®)
  • “Strengthen Your Brand” with Emmelie De La Cruz, Personal Branding
    Expert (Pantene®)
  • “Healthy, Happy & Hired” with Eliana Murillo, Head of Multicultural
    Marketing, Google (Crest®)

In addition, event attendees enjoyed a beauty bar offering free styling
consultations and gifts from Pantene, Olay, Crest, Secret and Venus.

Latinas interested in joining the #LivingFabulosa movement are invited
to visit Orgullosa.com
to become part of the community and to find inspiration and mentorship
opportunities; the Orgullosa
Facebook page to share how they are living fabulosa every day to
inspire other Latinas, and, to follow the conversation on social media
with #LivingFabulosa.

About the Orgullosa Survey

The P&G Orgullosa Survey was conducted by Wakefield Research among 1,000
U.S. Hispanic women ages 20-39 between Jan. 27 and Feb. 2, 2016, using
an e-mail invitation and an online survey. Quotas have been set to
ensure reliable and accurate representation of the U.S. Hispanic female
population ages 20-39.

About Orgullosa

Orgullosa is a P&G-owned program that celebrates Latinas and empowers
them to feel confident about their personal appearance, style and homes
by offering solutions that satisfy their beauty and household needs
through a variety of trusted brands, including Olay®, Secret®, Venus®,
Pantene®, Crest®, Always®, Tide®, Downy®, Bounty®, Charmin®, Febreze®,
Gain®, Pampers®, and Dawn®.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

Citizen Relations
Cristine Jacquez, 212-613-4916
Cristine.Jacquez@citizenrelations.com
or
Procter
& Gamble
Lindsey Erdahl, 513-938-1654
Erdahl.l@pg.com