Adadyn to Discuss Travel Marketing Innovation at Phocuswright 2015

Ex-Travelocity executive and current Adadyn COO Raj Beri to preview
new research and emerging solutions at Travel Innovation Summit

a global advertising technology provider, today announced its
participation in Phocuswright
2015, a key event focused on the “Next Big Idea” in travel marketing,
technology and innovation, taking place in Ft. Lauderdale, Florida
November 16-19, 2015.

On the heels of Adadyn’s
launch of its self-service programmatic platform
, the first
mid-market solution of its kind, the company was selected to present at
Phocuswright’s Travel Innovation Summit, where the company’s COO
Raj Beri will speak on, “Simplifying Programmatic Advertising for
Travel Marketers
” on Tuesday, November 17 at 9:05 a.m. ET. Beri will
preview a new report on travel programmatic advertising and illustrate
why it is an effective means to complement other travel marketing
strategies, especially search engine marketing.

“Having worked in travel marketing for years, I know the challenges and
drive marketers have when it comes to potentially securing an extra
15-20 percent yield from ad budgets. Events like Phocuswright provide us
with a platform to share how programmatic can amplify campaigns and the
opportunity to engage with a variety of innovators and leaders in the
travel industry who are hungry for new marketing insights and
solutions,” said Raj
Beri, COO of Adadyn

Adadyn is the first self-service programmatic platform of its kind,
making it simple, approachable and affordable for travel marketers to
quickly create, fund and launch prospecting and retargeting campaigns.
For more information about how Adadyn works with its travel customers,
view this video
or contact info to schedule a demo or visit
to open an account.

About Adadyn

Adadyn removes the barrier of entry into programmatic advertising,
making it simple and affordable for marketers and agencies of all sizes
to get started without up-front fees or minimum spend requirements. By
unifying media buying, dynamic creative and audience management into one
easy-to-use platform, now anyone can launch a campaign and achieve
programmatic display advertising performance. With offices in
California, New York, India and Singapore, Adadyn offers dedicated
customer support and global reach. For more information, visit
or follow @adadyn
on Twitter.


Hotwire PR on behalf of Adadyn
Sricharoenchaikit, 646-568-3188