The Official Battery of “Rogue One: A Star Wars Story”
Continues to Power Imaginations Nationwide Following 1 Million Battery
Donation to Children’s Miracle Network Hospitals
BETHEL, Conn.–(BUSINESS WIRE)–Today, Duracell joined forces with Lucasfilm to transform
Children’s Hospital Los Angeles (CHLA) into a galactic playground. After
joining Star Wars characters for Jedi training, patients and
their families were equipped with Hasbro lightsabers, powered by
Duracell, to tap into the healing power of imagination. The
action-packed day also featured bedside visits from fan-favorite
characters including R2-D2 and Stormtroopers, as well as multiple
screenings of all-new episodes of “Star Wars Rebels.”
This experience is part of Duracell’s 2016 holiday campaign created in
support of the healing power of imagination. It features a 60-second Star
Wars-themed spot, “How the Rebels Saved Christmas,” which
debuted in October in conjunction with Lucasfilm.
“This holiday season Duracell is on a mission to power imagination for
those who need it most,” said Ramon Velutini, Vice President of
Marketing at Duracell. “After our Children’s Miracle Network Hospitals
visits, we learned that kids are in need of batteries to power their
toys which inspired us to make a donation to CMN Hospitals nationwide.
“Research shows imagination can create happiness, boost self-esteem,
increase calmness and resilience, and help heal emotional and physical
pain,” says Dr. Charlotte Reznick, internationally recognized child
educational psychologist and author of The Los Angeles Times bestselling
book, The Power of Your Child’s Imagination. “I’m delighted
to see Duracell embrace the fact that letting kids be kids through
imagination is healthy – mentally, emotionally and physically.”
To power long-lasting imagination for more patients, Duracell donated 1
million batteries to 146 Children’s Miracle Network Hospitals
nationwide, including CHLA, just in time for the holidays.
“Duracell’s campaign is a great service to our mission of raising funds
and awareness for our member hospitals which serve 10 million sick and
injured children across the country,” said John Lauck, president and
CEO, Children’s Miracle Network Hospitals. “For thousands of young
patients, the donation of batteries will power countless hours of
imagination, which has been proven to ease stress and anxiety during the
As a proud member of Children’s Miracle Network Hospitals, CHLA is
committed to improving its patients’ stays by offering fun and creative
activities in addition to world-class treatment. “Our patients were
thrilled Duracell hosted an epic Star Wars experience, reminding
them to find the ‘force’ within themselves as they heal,” said Dawn
Wilcox, Vice President Corporate Partnerships of CHLA.
To learn more about Duracell and how you can help support Children’s
Miracle Network Hospitals, please visit www.duracell.com.
Started in the 1920’s, the Duracell brand and company was recently
acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) and has grown to
be the leader in the single-use battery market in North America. The
iconic Duracell brand is known the world over. Our products serve as the
heart of devices that keep people connected, protect their families,
entertain them, and simplify their increasingly mobile lifestyles. Our
recharging technology allows consumers to live life without limits.
Berkshire Hathaway Inc. is a $210B holding company owning subsidiaries
that engage in diverse business activities. Visit www.duracell.com for
more information; follow us on Twitter.com/Duracell and
like us on Facebook.com/Duracell.
About Children’s Hospital Los Angeles
Children’s Hospital Los Angeles has been named the best children’s
hospital in California and among the best in the nation for clinical
excellence with its selection to the prestigious US News & World
Report Honor Roll. Children’s Hospital is home to The Saban Research
Institute, one of the largest and most productive pediatric research
facilities in the United States. The hospital is also one of America’s
premier teaching hospitals through its affiliation since 1932 with the
Keck School of Medicine of the University of Southern California. For
more information, visit www.CHLA.org.
Follow us on Twitter,
or visit our blog: www.WeAreChildrens.org.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds and awareness for 170
member hospitals that provide 32 million treatments each year to kids
across the U.S. and Canada. Donations stay local to
fund critical treatments and healthcare services, pediatric medical
equipment and charitable care. Since 1983, Children’s Miracle Network
Hospitals has raised more than $5 billion, most of it $1 at a time
through the charity’s Miracle Balloon icon. Its various fundraising
partners and programs support the nonprofit’s mission to save and
improve the lives of as many children as possible. Find out
why children’s hospitals need community support, identify your member
hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is
a global leader in film, television and digital entertainment
production. In addition to its motion-picture and television production,
the company’s activities include visual effects and audio
post-production, cutting-edge digital animation, interactive
entertainment software, and the management of the global merchandising
activities for its entertainment properties including the legendary STAR
WARS and INDIANA JONES franchises. Lucasfilm
Ltd. is headquartered in northern California.
About “Star Wars: Rogue One”
From Lucasfilm comes the first of the Star Wars standalone
films, “Rogue One: A Star Wars Story,” an all-new epic
adventure. In a time of conflict, a group of unlikely heroes band
together on a mission to steal the plans to the Death Star, the Empire’s
ultimate weapon of destruction. This key event in the Star Wars timeline
brings together ordinary people who choose to do extraordinary things,
and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards
and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads
Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker.
Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with
John Knoll and Jason McGatlin serving as executive producers. “Rogue
One: A Star Wars Story” opens in U.S. theaters on December
Alix Parkinson, 212-613-4972