Ahalogy Launches Muse™ Category Trend Software

Guía de Regalos

Brands are accessing Facebook and Pinterest data to make it easier to
act on changing consumer interests

CINCINNATI–(BUSINESS WIRE)–Ahalogy, the leading company in helping brands connect consumer passion
to purchase, has released an industry-first software platform to help
leading marketers identify and act on changing trends in their product
categories. Ahalogy Muse is already being used by leading brands to
improve social media and email ROI, plan for shopper marketing
promotions months in advance, and inform internal R&D projects. The
launch comes as Ahalogy grew revenue 50% in the past year and is now
profitable.

Ahalogy Muse was born out of the company’s years of work in helping
marketers use data to optimize social media campaigns. “We continued to
see that the top driver of performance was creating content that matches
the timing and volume of what topics people are interested in,” said
Ahalogy Co-Founder and CEO, Bob Gilbreath. “For example, Halloween
starts trending in August, breakfast is the most-engaging topic on
weekends, and some of the hottest new foods are jackfruit (a meat
substitute) and sweet potato toast.”

The company found that while most marketers use “social listening”
software to monitor what people say about their brands, it is very
difficult to see bigger picture trends with these solutions. Most
listening software taps into Twitter, which has limited use for, say,
planning tonight’s dinner or searching for a way to redecorate your home.

Ahalogy is the first to bring together both Facebook and Pinterest in a
category-focused solution. The company works with DataSift to access the
complete feed of Facebook topic data. The depth and breadth of Facebook
activity allows Muse to show daily and weekly changes in trends, and see
the demographic and geographic elements that drive them. Ahalogy is able
to present Pinterest data based on its years of work across thousands of
accounts as a Pinterest Marketing Partner. Accumulated from Ahalogy’s
robust Content Network of more than 5,000 influencers and over 300
million Pins, this vast sample of data goes back more than three years
and was allows brands to see how topics perform over time for planning
purposes.

In addition to highlighting both Facebook and Pinterest trend data, Muse
presents relevant, high-performing content examples for each topic by
tapping into its network of over 5,000 premium influencers including
Waiting On Martha, By Gabriela, and Damn Delicious. According to
Gilbreath, “To create great content you need more than word clouds and
hash tags, so we inspire our users with examples and imagery that bring
the data to life.”

Through its beta program in Fall 2016, a handful of brands were able to
access Ahalogy Muse and benefit from adjusting their actions to match
consumers’ interests. Brittany Gieseke, Marketing Manager at BevMo!
said, “I use Muse daily to decide what to post on Facebook and we’re
seeing significant improvement in performance.”

Muse is now available to U.S. brands and agencies and other partners for
food & drink categories in the U.S. Over time, the company will be
expanding its category and geographic presence. Interested brands and
partners are invited to request access at http://muse.ahalogy.com.

About Ahalogy

Ahalogy is the Passion to Purchase Platform™. Brands and agencies tap
into Ahalogy to grow users and use occasions by connecting with their
consumers’ interests. We deliver proven ROI through our category trend
data, authentic influencer content, and social optimization technology.
Ahalogy is an official Pinterest Marketing Partner, and works with other
leading social networks. Ahalogy is headquartered in Cincinnati, OH, the
global capital of brand marketing, with additional offices in New York,
Chicago, Los Angeles, and San Francisco.

Contacts

Ahalogy
Samantha Miller, 330-209-9820
samanthamiller@ahalogy.com