AIM Sports Reputation Management Establishes Advisory Council of Excellence

Unveils PN AIM Sports Rebrand with Expanded Suite of Offerings

DALLAS–(BUSINESS WIRE)–Today, AIM Sports Reputation Management unveiled a new Advisory Council,
an expanded suite of services, and a new name – PN AIM Sports – spurred
by growth and an increased global demand for support across all levels
of athletics.

PN AIM Sports introduced the Advisory Council of Excellence (ACE) to
expand its resources and expertise across a broad array of sports brand
management issues. The council is composed of proven and trusted leaders
from a variety or sports and communications backgrounds. The new ACE
members include former NCAA and professional athletes, former NCAA
athletic directors, recruitment and compliance innovators, and
nationally-recognized sports media experts.

“As we consider our mission of integrity and excellence in performance,
we are delighted to add such a distinguished and diverse group of people
to our team,” said Bill Curry, Co-Founder and Chairman, PN AIM Sports.

The council will provide vision, creativity, and experience to guide PN
AIM Sports and its clients toward effective brand management programs
and outcomes. Members of ACE were selected through a rigorous vetting
process and include:

  • Terry Holland – Former Head Basketball Coach at Davidson
    College and the University of Virginia (winningest coach in program
    history); Former Athletic Director at Davidson College, University of
    Virginia, East Carolina University;
  • Jim Schwantz – Former Purdue University Football Standout;
    Former NFL Player for the Chicago Bears, San Francisco 49ers, and
    Dallas Cowboys; Current pre- and post-game analyst for WBBM 780AM
    Chicago Bears;
  • Steve Kennedy – Founder and Former CEO of BlueChip Athletic
    Solutions, the premier provider of compliance and recruiting-related
    software and services to NCAA member institutions;
  • Doug Stewart – Co-creator of “2 Live Stews,” one of the most
    successful sports talk offering in radio history; Former NCAA athlete;
  • Ryan Stewart – Co-Creator of “2 Live Stews;” Former NCAA and
    NFL athlete.

“As someone who has been involved with intercollegiate athletics for
over fifty years as a player, a coach at two D1 institutions, and
director of athletics at three D1 institutions, I am truly excited about
PN AIM’s commitment to the college coaches and student athletes across
the country,” said Terry Holland, PN AIM Advisory Council Member.

In 2014, Porter Novelli (PN), a global public relations agency,
partnered with former NFL player, NCAA coach and ESPN analyst Bill Curry
and team to found AIM. Since then, the organization has worked to
bolster and protect the brands of athletes, coaches and sports
organizations in the United States and abroad. The organization’s new
name – PN AIM Sports – puts an emphasis on its global reach, the
backbone of which is PN’s international footprint of 90 offices in 60

“We have gained significant traction since the launch of AIM two years
ago,” said Brad MacAfee, CEO of Porter Novelli. “As we extend our reach
to deliver a superior level of service to global sports organizations,
the timing couldn’t have been better to announce the rebrand, our
expanded offerings, and our proven advisory council members. The breadth
of our services now allows protection of our clients against a wide
spectrum of reputational threats.” PN AIM Sports’ expanded toolbox now
includes PN Protect, PN Radar, and PN Situation Room.

  • PN Protect is a full-service cybersecurity offering that
    directly addresses specific issues relative to cyber-breaches, whether
    they consist of malicious hacking or theft of confidential data.
  • PN Radar is a proprietary reputation management and issues
    monitoring service operated by a dedicated team of experienced media
    analysts. The team provides insights-driven reports around any crisis
    or emerging issues through comprehensive analysis of print, broadcast
    and social media results.
  • PN Situation Room offers a secured, collaborative space where
    clients can work together with PN AIM in real-time from multiple
    locations and devices – including tablets and smart phones – over a
    protected network.

“As we continue to engage more collegiate programs and other
sports-related organizations, the combination of our ACE members and our
comprehensive suite of products is invaluable,” said Jeff Battcher,
Co-Founder and President, PN AIM Sports. “Our mission has always been to
help our clients protect and grow their respective brands and
reputations. We are now more equipped than ever to do so.”

For more information about PN AIM Sports, please visit
and on Twitter @PNAIMSports.

About PN AIM Sports

PN AIM Sports is a full-service brand and reputation management agency.
In 2014, Porter Novelli, a global public relations agency, partnered
with Bill Curry and team to found AIM and help deliver the new standard
for sports ethics, brand visibility, and reputation management. AIM
develops sustainable brand strategies to establish presence at any phase
of a sports figure’s or organization’s lifetime. Our reputation
management experience helps protect the brand you have worked so
tirelessly to build and guide your path towards creating a positive
impact. We serve high school, collegiate and professional sports teams,
associations and organizations as well as offer support for active and
retired pro athletes, sports executives and associated non-profit
organizations. Porter Novelli is expanding PN AIM Sports globally to
provide support across Latin America, Europe and Asia adding to the
current North American footprint, which includes locations in Atlanta,
Chicago, New York, San Francisco, Seattle, Tampa, Toronto and
Washington, D.C. For additional information, please visit


For PN AIM Sports
Harold Reid, 404-995-4511
Mobile: 678-772-0040