Aiming to Bolster Awareness, Amscot Contributes $100,000 to Red Cross Home Fire Campaign

TAMPA, Fla.–(BUSINESS WIRE)–Amscot Financial has contributed $100,000 to the American Red Cross
Central Florida Region to support the organization’s life-saving Home
Fire Campaign.

“Safety has always been high on our priority list,” says Ian MacKechnie,
Amscot’s founder and CEO. “We’re glad to support a campaign that arms
people with the tools and education they need to keep themselves and
their loved ones safe.”

National in its reach, the fire safety campaign was first launched by
the American Red Cross in October of 2014. As of February 17, 2016 the
campaign has reportedly saved 69 lives thanks to smoke alarm
installations. The American Red Cross’ long-term goal is to reduce
injuries and fatalities caused by home fires by as much as 25 percent
across the U.S by the year 2020.

On average, seven people die each day from a home fire, and at least 36
people suffer injuries. But the impact of fire has severe financial
repercussions too – causing $7 billion in property damage annually. The
American Red Cross seeks to lower all these numbers substantially, and
it appears to be on its way towards doing so. Additional campaign
statistics as of December 31, 2015 report the following:

  • Documented saved lives: 69*
  • Smoke alarms installed: 239,000 – 3,911 in the Central Florida
  • In-home visits: 111,000
  • People served: 305,000 – 4,205 in the Central Florida Region
  • Youth reached: 417,000
  • Coalition partners engaged: 2,400
  • Escape plans created: 91,000
  • Smoke alarm batteries replaced: 22,500
    *As of February
    17, 2016

How does the campaign work? The American Red Cross starts by partnering
with local fire departments to canvass at-risk neighborhoods. Not only
do they install smoke alarms and replace batteries, they educate each
family by reviewing a fire safety strategy and a home hazard checklist.
They also help each family create an escape plan.

“Amscot’s financial contribution enables us to extend the reach of our
Home Fire Campaign so that we can save lives and strengthen
communities,” says Linda Jorge Carbone, Regional CEO of the Central
Florida American Red Cross.

*Source: American Red Cross Home Fire Campaign Data and Reports. More
information available upon request.

About Amscot Financial:

Founded in 1989, Amscot Financial employs close to 2,000 associates who
work at the company’s retail branches and at the company’s corporate
headquarters in Tampa. The company operates branches in 20 Florida
counties with retail locations in Hillsborough, Pinellas, Pasco,
Hernando, Polk, Hardee, Highlands, Manatee, Sarasota, Orange, Osceola,
Seminole, Lake, Volusia, Brevard, Marion, Citrus, Flagler, Broward and
Miami-Dade counties.

About the American Red Cross:

The American Red Cross shelters, feeds and provides emotional support to
victims of disasters; supplies about 40 percent of the nation’s blood;
teaches skills that save lives; provides international humanitarian aid;
and supports military members and their families. The Red Cross is a
not-for-profit organization that depends on volunteers and the
generosity of the American public to perform its mission. For more
information, please visit
or visit us on Twitter at @RedCross.


Amscot Financial
Alexandra Bustos, 813-637-6277