Alliance MMA to Host a Record Eight Events in September

Schedule sets a new company record for the third month in a row

Markets served include Atlanta, Chicago, Cleveland, Los Angeles,
Memphis, Miami, and Philadelphia

NEW YORK–(BUSINESS WIRE)–$AMMA #AMMA—Alliance
MMA, Inc. (“Alliance MMA” or the “Company”) (NASDAQ: AMMA), the only
publicly-traded professional mixed martial arts (MMA) company that
unifies elite regional promotions and aspiring MMA champions, is
promoting a full schedule of eight events throughout the country during
September. This will be the third consecutive month that the company has
eclipsed its previous mark as it continues to march towards its goal of
hosting at least 125 professional MMA events per year through covering
the top 20 domestic media markets with an Alliance MMA property.

“We are once again excited to surpass our own record as the company
continues to grow and our monthly events calendar becomes even more
diversified with shows from around the nation,” said James Byrne, Chief
Marketing Officer of Alliance MMA. “September’s line-up features
numerous title bouts in a multitude of top markets including cities in
the Midwest, Northeast, South, and West.”

Fight Time 37 – September 1 in Fort Lauderdale, Florida (Miami
Metro Area)

On Friday, September 1, Fight Time Promotions hosted Fight Time 37 at
the Xtreme Action Park in Fort Lauderdale, Florida. This was the first
show of a recently inked five-event deal between the promotion and
Xtreme Action Park, the largest all-ages indoor entertainment complex in
the U.S. featuring a unique mix of indoor attractions such as bowling,
go-karts, skating, a Hard Knocks 365 sports training facility, and a
sports bar. Fight Time 38 and 39, as well as two amateur showcases, will
take place at the venue later this year. For tickets, visit www.FightTimePromotions.com.

V3Fights 62 – September 2 in Memphis, Tennessee

On Saturday, September 2, Dennis Dombrow outdueled Anthony “Superman”
Jones for the V3Fights Bantamweight belt and improved his record to 10-5
during the main event of V3Fights 62 at Minglewood Hall in Memphis.

HFC 34 – September 9 in Hammond, Indiana (Chicago Metro Area)

On Saturday, September 9, Hoosier Fight Club will host HFC 34 at the
Horseshoe Casino in Hammond, Indiana. The main event will pit Chepe
“Machine Gun” Mariscal against Carl “Anishinaabe” Deaton III for the HFC
Featherweight title. Tickets can be purchased at Cagetix.com/HFC.

Roy Englebrecht Promotions’ Rumble on the Water 3 – September 9 in
Long Beach, California

On Saturday, September 9, Roy Englebrecht Promotions presents Rumble on
the Water 3, which takes place aboard the RMS Queen Mary in Long
Beach, California. With a beautiful view of the Long Beach skyline and a
main event featuring Jacob “Lil’ Badger” Rosales vs. Alex Arredondo,
Rumble 3 will make for a spectacular evening of summer fun in Southern
California. Tickets can be purchased at bit.ly/REPROW3.

CFFC 67 – September 16 in Philadelphia, Pennsylvania

On Saturday, September 16, Cage Fury Fighting Championships will host
CFFC 67 at the 2300 Arena in Philadelphia, a city known for famed
fighters both real and fictional. Pat Sabatini will face off against
John “El Platano” de Jesus for the CFFC Featherweight title. Tickets can
be purchased at bit.ly/CFFC67tix.

Iron Tiger Fight Series 76 – September 16 in Mentor, Ohio (Cleveland
Metro Area)

On Saturday, September 16, Iron Tiger Fight Series 76 will take over the
Mento Sports Complex in Mentor, Ohio. The main event pits Brian “Doogie”
Hauser vs. Benjamin Willeford for the Iron Tiger Flyweight title.
Tickets can be purchased at Cagetix.com/ITFS.

NFC 99 – September 22 in Atlanta, Georgia

On Friday, September 22, National Fighting Championship will host NFC 99
at Center Stage in Atlanta, Georgia. In the main event, Jared “Nite
Train” Gooden matches up with Elijah Wynter for the NFC Welterweight
title. Tickets can be purchased at bit.ly/NATFIGHT99.

Roy Englebrecht Promotions’ Coliseum Gladiator Championship Series in
Los Angeles, California

On Saturday, September 23, Roy Englebrecht Promotions presents the
Coliseum Gladiator Championship Series at the Los Angeles Memorial
Coliseum, home to the NFL’s Los Angeles Rams and the Pac-12’s University
of Southern California Trojans. This all-amateur event will feature four
title bouts headlined by Abraham “The Savage” Nava vs. Roman Puga.
Tickets can be purchased at bit.ly/REPCGS23.

To date, Alliance MMA has built a family of regional MMA promotions in
eleven separate geographical markets: New Jersey-based Cage Fury
Fighting Championship (CFFC),Washington-based Combat Games MMA
(COGA), Illinois-based Hoosier Fight Club (HFC), Tennessee-based
V3Fights, Maryland-based Shogun Fights, Ohio-based Iron Tiger Fight
Series, Florida-based Fight Time Promotions, Georgia-based National
Fighting Championship (NFC),and Los Angeles-based Roy Englebrecht
Promotions, as well as a San Diego-based promotion under the guidance of
MMA luminary Eric Del Fierro, and a Tampa-based promotion under the
direction of veteran promoter John Prisco.

About Alliance MMA, Inc.

Alliance MMA (NASDAQ: AMMA) is a professional mixed martial arts (MMA)
company that brings together the best regional productions. Alliance
MMA’s mission is to identify and cultivate the next generation of
fighters and champions for the Ultimate Fighting Championship (UFC) and
other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA
umbrella, the organization aims eventually to host in excess of 125
events per year, showcasing more than 1,000 fighters. Alliance MMA is
also dedicated to generating live original sports media content,
attracting an international fan base, and securing major brand
sponsorship revenue for live MMA events, digital media, and Alliance MMA
fighters.

MMA is the world’s fastest-growing sport with worldwide fans of
approximately 300 million according to sports marketing research firm
Repucom. MMA is a full contact sport that allows a wide range of
fighting techniques, including striking and grappling from various
martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu
Jitsu, Karate, and Muay Thai. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring
businesses that engage in the promotion of mixed martial arts (MMA)
events. In 2016, the company completed an initial public offering that
culminated in a listing on the NASDAQ stock exchange. Alliance MMA is
the only mixed martial arts promotion company that is publicly-traded.

For more information, visit www.alliancemma.com.

Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the federal securities laws. These statements relate to
anticipated future events, future results of operations or future
financial performance. In some cases, you can identify forward-looking
statements by terminology such as “may,” “might,” “will,” “should,”
“intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,”
“believes,” “estimates,” “predicts,” “potential,” or “continue” or the
negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by
these forward-looking statements as a result of a variety of factors
including, but not limited to, those discussed under the heading “Risk
Factors” in our registration statement on Form S-1 (Registration No.
333-213166) declared effective by the Securities and Exchange Commission
on September 2, 2016. Alliance MMA encourages you to review other
factors that may affect its future results in Alliance MMA’s
registration statement and in its other filings with the Securities and
Exchange Commission.

Contacts

Alliance MMA, Inc.
Media:
Matt Cassidy,
484-340-2871
mcassidy@alliancemma.com
or
Investors:
James
Platek, 212-739-7825
jplatek@alliancemma.com