Allstate And WE Earn Top Honors For Corporate Social Impact Efforts

Golden Halo Awards to be Presented at May/June 2017 Chicago Event

RYE, N.Y.–(BUSINESS WIRE)–The Golden Halo Award, the highest honor for companies and causes that
collaborate to produce business and social dividends, will be bestowed
upon Allstate and WE at the 15th Anniversary Engage for Good
(formerly Cause Marketing Forum) conference.

Each year, the Golden Halo Award is given to one corporation and one
nonprofit for overall partnership excellence in corporate social impact
campaigns. The awards will be accepted by Vicky Dinges, Allstate’s
senior vice president of corporate responsibility and Craig Kielburger,
co-founder of WE at the Engage
for Good Conference
to be held on May 31 and June 1, 2017 at the JW
Marriott Hotel in Chicago.

“This is only the second time in our 15-year history that the business
and nonprofit winners of Golden Halo Award happen to be partners; it’s a
rare and exciting situation,” said Engage for Good President David
Hessekiel, “The Golden Halo Awards are bestowed upon companies and
causes that have long-term, authentic and deep-rooted commitments to
doing well by doing good. Our winners this year truly epitomize the
power of partnership.”

2017 Golden Halo Award Winner (Business): ALLSTATE

Allstate is the nation’s largest publicly held personal lines insurer,
protecting approximately 16 million households from life’s uncertainties
through auto, home, life and other insurance. As a positive force for
change in society, Allstate’s 78,000 employees and agency owners make
communities stronger, lives safer and futures brighter. Together, the
company, its employees and agency owners use their resources and skills
to empower future generations and survivors of domestic violence. In
2016, The Allstate Foundation, Allstate, its employees and agency owners
donated $39 million to support nonprofit organizations in local
communities.

Allstate supports WE through its Good Starts Young initiative, which
aims to empower America’s youth with the strength, confidence and
leadership skills to step us as leaders and realize their potential.
More than 1.7 million youth have participated in Good Starts Young
programs.

“Allstate is an excellent example of a company that lives at the
intersection of cause and commerce,” said Hessekiel, “From its focus on
engaging employee and agency owners in their work to empower youth and
transform the domestic violence issue through financial empowerment,
Allstate truly brings their ‘Good Hands’ motto to life for their many
stakeholders.”

“Young people are curious, determined and eager to make their mark on
the world – they just need a little encouragement,” said Vicky Dinges,
Allstate’s senior vice president of corporate responsibility. “We’re
humbled to receive this award along with our amazing partners at WE, and
we hope it inspires other companies and individuals to look for ways
they can support young people in their communities.”

Read more about Allstate’s corporate social impact work at http://engageforgood.com/halo-award/allstate/.

2017 Golden Halo Award Winner (Nonprofit): WE

WE is a movement that brings people together and gives them the tools to
change the world. WE is made up of two divisions: WE Charity and ME to
WE social enterprise, which empower people to make a difference at home
and globally. The celebration of that change happens at WE Day –
inspiring stadium-sized life-changing events that take place around the
world. WE continues to make a difference through the support of
corporate partners like Allstate, Microsoft, Unilever and Walgreens, who
share in WE’s vision of changing the world.

“We are incredibly humbled to be receiving this recognition alongside
our partner Allstate,” said Craig Kielburger, Co Founder of WE. “There
is tremendous value in working with partners who understand that
empowering future generations with the strength, confidence and skills
to rise up as leaders will only make the world a better place. Engaging
our cause-focused partners has enabled WE to grow and reach more young
people, helping them to make a world of difference in their own back
yard and in communities around the world.”

Allstate is one of WE’s largest U.S. partners, helping bring WE Day
events to tens of thousands of youth. The Allstate Foundation also
supports the yearlong WE Schools service-learning program, in which
American youth can participate in the WE Volunteer Now campaign it
co-created with WE. Last year, more than 1 million youth took part in WE
programs across the U.S., supporting WE’s vision of shifting the world
from “me” to “we” by empowering all people to change the world.

“WE embodies what’s working in the charitable sector today: innovative
and deep partnerships with a wide array of corporate and other partners,
including its own social enterprise,” Hessekiel said. “WE’s focus on a
demonstrably sustainable development model and work to empower today’s
youth to become tomorrow’s leaders is commendable and delivers what
corporate partners look for in a nonprofit partner.”

Read more about WE’s corporate partnership accomplishments at http://engageforgood.com/halo-award/we/.

In addition to the two Golden Halo winners, forty campaigns were
announced today as finalists in ten category Halo Awards. A Gold and
Silver Halo Award winner will be announced in each category at the 2017
Engage for Good Conference
. The finalists are:

Digital Category

#RFGoNaked Day Campaign: Rodan + Fields & buildOn

C.O.D.E. Warriors Personalization Pack: Activision Blizzard & CODE

Save The Parks: American Express & National Park Foundation

Moana – Wayfind With Code: Disney & Code.org

Education Category

Moana – Wayfind With Code: Disney & Code.org

Care Counts: Whirlpool

Igniting Youths’ Passion for STEM: HughesNet and 4-H

Kids Ideas are the Best Ideas: Target & DonorsChoose

Employee Engagement Category

Kohl’s Celebrates 15 Years of Volunteer Service

Xtraordinary Day: Berkshire Bank & 53 Nonprofits

Xylem Watermark

ViaCommunity: Viacom

Environmental/Animal Category

Share A Tree: Comcast NBCUniversal & Arbor Day Foundation

Save Paper, Plant a Tree!: Dish & American Forests

Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters

National Park Service’s Centennial Essentials: REI & National Park
Foundation

Health Category

Quitters Always Win: CVS & DoSomething

Give Big for Kids: Big Lots & Nationwide Children’s Hospital

Prescription for Good: Watertree Health & Make-a-Wish

Cycle for Survival (10 Years of Impact): Equinox & Memorial Sloan
Kettering

Message-Focused Category

#ShareYourEars: Disney & Make-A-Wish

Bring the Parks to You: Humana & Nat’l Park Foundation

Home Fire Drill Day: Nationwide & Safe Kids Worldwide

Rock the Vote: iHeartMedia & Rock the Vote

Point of Sale Category

Give Big for Kids: Big Lots & Nationwide Children’s Hospital

Hunger Is – Make Breakfast Happen: Albertsons & EIF, several hunger
charities

Dine Out for No Kid Hungry 2016 Promotion: Denny’s & Share Our Strength

Racing for National Parks: Vacation Races & National Park Foundation

Social Services Category

Hunger Is – Make Breakfast Happen: Albertsons & EIF, hunger charities

Power to the Period: UbyKotex & DoSomething.org

The Judgement Free Generation: Planet Fitness & BGCA

Lets Give Back – Hollister & Operation Warm

Transactional Category

BoxLunch Gives & Feeding America

#ShareYourEars: Disney & Make-A-Wish

Follow the Liters: LifeStraw

National Park Service’s Centennial Essentials: REI & National Park
Foundation

Video Category

Here to Stay: Spotify & Kealing Middle School

Fighting Cancer with Friendship: MasterCard & Stand Up to Cancer

Impact of a Wish: WestJet & Make a Wish Canada

Petfinder’s 20th Anniversary: Nestle Purina & 20 Rescue Shelters

About Engage for Good

Engage for Good, producer of the Engage for Good conference and Halo
Awards, helps business and nonprofit executives succeed together by
providing practical information and inspiration, opportunities to build
valuable relationships and recognition for outstanding work engaging
employees and consumers around social good and cause-related marketing
efforts.

A wealth of information on cause marketing, corporate social impact
programs and Engage for Good’s offerings can be found at http://www.engageforgood.com.

Contacts

Media:
Engage for Good
Megan Strand, Communications
Director, 360.977.3343
ms@engageforgood.com