Expo Canitec 2013 — AlternaTV, one of the largest channel distributors of Latin American television in the United States, has selected Comcast Media Center (CMC) to launch its lineup of video on demand (VOD) programming for six Spanish-language television networks. VOD programming from Canal 22 Internacional,
Canal Once TV Mexico,
Ecuavisa Internacional from Ecuador, CBTV canal Michoacan from the state of Michoacan Mexico, Telemicro Internacional from the Dominican Republic, and LAS (Latin American Sports) from Puerto Rico, will be delivered via the CMCs VOD distribution platform.
CMCs VOD footprint encompasses cable systems across multiple MSOs serving more than 56 million VOD-enabled households in the U.S. and Canada.
AlternaTV provides only the highest level of Hispanic programming for our partners to the growing U.S. Hispanic community, said Clemente Cabello, Executive Director of AlternaTV. We are very pleased to work with CMC on introducing television programming from these leading sources of Latin American television to digital cable households served by our cable operator affiliates in the U.S.
Our relationship with AlternaTV will serve as a very effective and efficient method for these top providers of Latin America television to expand their presence in the North American television market, said Richard Buchanan, Vice President and General Manager of Comcast Media Center. Our VOD distribution platform gives content providers an easy to use, reliable, and quality-driven solution for meeting their content distribution objectives in a way thats very cost effective and complementary to their multiplatform delivery goals.
CMC, which distributes more than 12,000 hours of video on demand TV programming from more than 200 sources of video entertainment per month, provides its wide range of VOD content delivery services from one central location, including content acquisition, transcoding, editing and distribution. The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content. In addition to its role in uploading and managing television programming and related metadata, the CMCs web-based portal gives clients a tool to track each VOD asset from CMC receipt to distribution across the VOD platforms footprint.
As a subsidiary of Latin Americas leading satellite service provider Satmex, AlternaTV serves as a virtual hub between Latin American programming services and potential carriage partners in the U.S., providing carriers and advertisers with direct access to Americas Spanish-speaking communities while delivering Spanish-language programming that is timely and culturally distinct to a diverse audience in the U.S. Representing authentic, local and relevant programming from Latin American programming networks, AlternaTV accurately assesses the popularity, demand and audience for specific channels originating in Latin America and then provides this invaluable data to carriage partners in the U.S. It also provides Latin American programming partners with unparalleled technical expertise as well as an economical and efficient solution for expanding programming into the United States, reaching a potential audience of some 44 million. Please visit the website at www.alternatv.us to learn more about ALTERNATV
About Comcast Media Center
Launched in 2003, the CMC’s national VOD content delivery platform provides a highly secure content distribution environment for films and other licensed video programming. Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at www.comcastmediacenter.com.
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