Amazon FreeTime Unlimited Adds New Content Lineup for Kids Ages 9-12

Amazon FreeTime Unlimited provides all-you-can eat access to over
13,000 age-appropriate videos, educational apps, games, and books,
including new additions from Disney, Nickelodeon, Mattel, Monument
Valley, SEGA, and More

Introducing FreeTime Smart Filters, a new parental control feature
that gives parents the ultimate say in what their children can see

SEATTLE–(BUSINESS WIRE)–(NASDAQ:AMZN)—Amazon today announced that FreeTime Unlimited—the
all-you-can eat subscription designed from the ground up for kids and
their parents—is getting even better. Amazon is adding thousands of new
videos, educational apps, games, and books to FreeTime Unlimited—without
raising the price. FreeTime Unlimited starts at just $2.99 per month for
Prime members and $4.99 per month for customers who are not yet Prime
members. FreeTime Unlimited previously offered titles primarily for kids
ages 3-8 but has now added thousands of videos, educational apps, games,
and books for kids ages 9-12, such as Sonic the Hedgehog, Monument
Valley
, iCarly, Star Trek, and much more—ensuring
FreeTime Unlimited content grows as your kids grow.

“Today, FreeTime Unlimited offers over 13,000 videos, educational apps,
games, and books, plus over 40,000 YouTube videos and websites—for kids
from preschool to preteen,” said Nate Glissmeyer, Director, Amazon Kids
and Families. “To help more easily manage all that awesome content,
we’re introducing FreeTime Smart Filters to give parents the ultimate
say in what their kids are seeing—younger kids still have the freedom to
explore the titles that are appropriate for their age group while older
kids get to play Monument Valley and see other cool videos, apps, games,
and books that are just right for them.”

Amazon FreeTime Unlimited now offers over 13,000 titles, including:

  • Thousands of hand-curated videos, including Legend of Korra,
    Gortimer Gibbons
    , Thunder Birds Are Go, Just Add Magic, iCarly,
    Star Trek, RL Stein’s The Haunting Hour, Superman the
    Animated Series
    , Design Squad, and Big Time Rush.
  • Hundreds of age-appropriate apps and games without any in-app
    purchasing or advertisements, including Sonic the Hedgehog, Monument
    Valley
    , Slugterra, Lightbot Programming Puzzles, Star
    Wars Rebels
    , Winx Bloomix Quest, Temple Run: OZ,
    American Girl
    , Barbie, Hot Wheels, Monster High,
    and Ever After High.
  • Thousands of books, including titles like The Witch of Blackbird
    Pond
    , The Black Pearl, The Sign of the Beaver, Harry
    Potter
    , The Island of the Blue Dolphins, Big Nate, DC
    Super Heroes
    , and Scooby Doo.

FreeTime Unlimited is also adding new titles for preschool and younger
kids with popular apps like The Good Dinosaur, Inside Out, Big
Hero 6,
and Disney Junior Appisodes; new books The Polar
Express
, Sleep Like a Tiger, Tuesday, and Mr.
Wuffles
; and new videos from Dino Dan, Zoboomafoo, Thomas
and Friends
, Wishenpoof, and Tumble Leaf.

Families can also discover kid-friendly content using the Amazon
FreeTime web browser, which provides kids with controlled access to over
40,000 hand-curated, age-appropriate YouTube videos and websites. All
YouTube videos and websites included in the FreeTime web browser are
selected and approved by Amazon experts to ensure they are appropriate
for kids.

Introducing FreeTime Smart Filters

Because no two kids are exactly alike—individual development and
preferences vary—Amazon FreeTime now includes FreeTime Smart Filters.
Using a blend of input from Common Sense Media, Amazon experts, and
parents like you, FreeTime Smart Filters is a proprietary feature to
help parents sort through and manage FreeTime content. FreeTime
Unlimited begins by recommending age-appropriate videos, educational
apps, games, and books for kids to enjoy. Parents can then use FreeTime
Smart Filters to adjust the library so that older kids are only seeing
the content that’s applicable to them, and parents can be confident
younger kids aren’t seeing content deemed too old. FreeTime Smart
Filters will be available for 4th and 5th
generation Fire tablets, including Fire Kids Edition, via a free,
over-the-air software update rolling out starting April 27.

Amazon FreeTime and FreeTime Unlimited are available exclusively on Fire
tablets, including Fire Kids Edition, as well as on Kindle
e-readers—learn more about FreeTime Unlimited at www.amazon.com/freetimeunlimited.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.

Contacts

Amazon.com, Inc.
Media Hotline, 206-266-7180
amazon-pr@amazon.com
www.amazon.com/pr