Amazon Introduces Style Code Live

Its First-Ever, Live Daily Show Premieres Tonight at 9 ET/6 PT at www.amazon.com/stylecodelive

Free, live interactive show brings viewers the latest trends in
fashion and beauty

Viewers get tips from expert guests, discover new fashion and beauty
products, and can easily shop while watching

SEATTLE–(BUSINESS WIRE)–(NASDAQ: AMZN)—Amazon today announced the premiere of its first daily,
live show, Style
Code Live. The show is dedicated to fashion and beauty,
featuring useful tips from style experts and viewers, looks the audience
can easily shop, and an interactive viewing experience that includes
live chat. Style Code Live is a 30-minute show, free to all
viewers, and streams weeknights at 9 ET/6 PT at www.amazon.com/stylecodelive.
Viewers can also follow Style Code Live for show updates on Instagram,
Facebook,
Twitter,
and Snapchat (StyleCodeLive).

The Style Code Live team is led by hosts Lyndsey
Rodrigues, Rachel Smith, and Frankie Grande. Together they bring
three unique styles—and one shared style-obsession. Lyndsey
has hosted shows including MTV’s Total Request Live and has
interviewed a range of film and music stars. Her style code is edgy yet
totally approachable. She is influenced by NYC, where there is no wrong
answer in fashion. Rachel
is a correspondent at ABC News for Good Morning America and
Nightline. Her style code is classic and feminine—though she admits
to loving a gutsy look and spending her weekends in harem pants. Frankie
is a television personality and theatre actor. He is best known for his
appearance on CBS’s Big Brother 16 and his role in Rock
of Ages on Broadway. His style code is glam—inspiring people to step
out of the background and into the spotlight.

“I’m so thrilled to be a part of Style Code Live. Live TV is my
greatest passion, and to be able to work on such an original and
interactive show really is a dream come true,” said host Lyndsey
Rodrigues. “Bring on the live premiere!”

“Our customers love fashion, and have wanted a place to keep up with new
trends and get expert tips. We created Style Code Live for
them, and we are just getting started with this show,” said Munira
Rahemtulla, head of Style Code Live. “The team can’t wait for
tonight’s premiere—come watch with us at 9 p.m. Eastern.”

“Style Code Live gives viewers a first-of-its-kind daily style
and entertainment experience. We’re live, interactive, and covering the
latest trends in fashion and beauty each weeknight—with guest experts,
celebrities, and viewer tips,” added Terence Noonan, Style Code
Live’s Executive Producer. “We are building a community and are
super excited for our viewers to be part of it.”

On tonight’s live premiere, guest Danielle Bernstein, founder of fashion
blog WeWoreWhat, shares her top three must-haves for spring. Also
this week Grammy winner Meghan Trainor talks fashion and beauty and
shares the inside scoop on her new single “No,” Frankie talks
with actress Keri Russell on the red carpet of her TV series premiere,
and YouTube star Tati Westbrook reveals her beauty pick of the week.

“I am absolutely thrilled to be on this new adventure hosting Style
Code Live! It’s been exciting cultivating the show’s fresh take on
programming and the viewing experience,” said host Rachel Smith. “Anyone
who loves fashion and beauty can watch, weigh-in on the conversation,
and take away something valuable.”

Every weeknight the Style Code Live team and expert guests will
help viewers discover products to achieve the looks they want. They will
style and model on-trend looks such as print mixing, debate style
do’s-and-don’ts, and share beauty hacks like how to use a bold red
lipstick as concealer.

Style Code Live has interactive features which involve the
audience in every live show. Examples include:

• Live Chat: The audience can join the Style Code Live
  conversation via live chat at any time during the show, ask questions,
  and share their own perspectives and tips.
• Style Carousel: A Style Carousel directly under the Style
  Code Live player dynamically updates to highlight products
  available on Amazon as they are featured in the show.
• Style Links: A running list of links captures products and
  topics discussed, including those that viewers can find off of Amazon.
• Chat Host: Our show hosts will participate in live chat,
  chiming in frequently to respond to viewer questions and comments.
• Style Code Love Bag: Viewers can click on the Style Code Love
  Bag to “applaud” segments and products throughout the show. They’ll
  see the bag fill as viewers click and release virtual confetti once
  it’s full.

“I am BEYOND excited about Style Code Live! It is a fun,
informative, and energetic show where we will be able to interact with
our audience in ways never done before,” said host Frankie Grande. “I am
very proud to be a part of it!”

Style Code Live streams live Monday through Thursday at 9 PT/6
ET, with a “best of” show on Friday. Today viewers can watch on their
computers at www.amazon.com/stylecodelive,
with mobile coming soon. Anyone can follow Style Code Live via
Instagram (@StyleCodeLive), Facebook (www.facebook.com/StyleCodeLive),
Snapchat (StyleCodeLive), and Twitter (@StyleCodeLive), and subscribe to
receive Style Code Live email notifications.

About Style Code Live
Style
Code Live – Amazon’s first daily, live show – is
dedicated to fashion and beauty, featuring useful tips from style
experts and viewers, looks the audience can easily shop, and an
interactive viewing experience that includes live chat. The show is free
to all viewers and streams live Monday through Thursday at 9 p.m. ET/6
p.m. PT, with a “best of” show on Friday. Viewers can watch on their
computers, with mobile coming soon. To follow the show via Instagram,
Facebook,
Twitter,
and Snapchat (StyleCodeLive), and sign up to receive email notifications
with Style Code Live news, visit www.amazon.com/stylecodelive.

About Amazon
Amazon.com opened
on the World Wide Web in July 1995. The company is guided by four
principles: customer obsession rather than competitor focus, passion for
invention, commitment to operational excellence, and long-term thinking.
Customer reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit www.amazon.com/about.

Contacts

Amazon.com,
Inc.
Media Hotline: 206-266-7180
www.amazon.com/pr