American Cleaning Institute Launches “Cold Water Saves” Campaign at NC State

• Initiative Will Encourage Students to “Be Bold, Go Cold”
• Survey Shows 63% of Students Would Be More Likely to Wash in Cold
  Water After Understanding Benefits

RALEIGH, N.C.–(BUSINESS WIRE)–The American
Cleaning Institute (ACI), in conjunction with The
Sustainability Consortium (TSC), is launching the “Cold
Water Saves” Campaign on the campus of North Carolina State
University in Raleigh, NC from November 9 to 11. The campaign will
educate students on the benefits of laundering their clothing in cold
water.

“Cold water laundering is good for your clothes, good for the Earth, and
good for your wallet,” says Nancy Bock, ACI Senior Vice President,
Education. “Many people don’t realize that they can effectively launder
most of their clothing and fabrics in cold water.”

Research conducted in 2015 for the American Cleaning Institute by
research firm YouGov found that 57 percent of college students had not
previously heard specific messaging about the benefits of cold water
washing. And after hearing about those benefits, that same survey showed
63 percent of students would be somewhat or much more likely to launder
using cold water in the future.

NC State was chosen as the first university to participate in the Cold
Water Saves Campaign, which will use multi-media outreach efforts in and
around campus to raise students’ awareness about what cold water washing
can do for their clothes and the planet.

The campaign kicks-off on the NC State campus Brickyard November 9,
Talley Student Union on November 10 and Wolf Plaza on November 11, when
students can learn how they can “be bold and go cold.”

Students can even win $250 by participating in the Cold Water Saves
Campaign Contest. Details about the contest – and great information on
cold water laundering – can be found online at coldwatersaves.org.

“Before doing the laundry, always check your fabric care labels,” said
ACI’s Nancy Bock.

“You will see that many of those labels specify the fabric should be
washed in cool or cold water. This is because cold water can be gentler
on your clothes, and can help protect them from fading, shrinking or
bleeding. With cold water you can wash larger, unsorted loads without
fear of tie-dying everything you own.”

The American Cleaning Institute^® (ACI) is the
Home of the U.S. Cleaning Products Industry^® and represents
the $30 billion U.S. cleaning products market. ACI members include the
formulators of soaps, detergents, and general cleaning products used in
household, commercial, industrial and institutional settings; companies
that supply ingredients and finished packaging for these products; and
oleochemical producers. ACI (www.cleaninginstitute.org)
and its members are dedicated to improving health and the quality of
life through sustainable cleaning products and practices.

Contacts

American Cleaning Institute
Brian Sansoni, 202-662-2517
bsansoni@cleaninginstitute.org