American Express Previews Amex bot for Facebook Messenger at Cannes-Lions

CANNES, France–(BUSINESS WIRE)–American Express (NYSE:AXP) today unveiled its plans to work with
Facebook to explore innovative new experiences to interact with Card
Members in Messenger. The concept demonstrated how American Express®
Card Members could sign up to receive real-time notifications about
their purchases, and important information about Card benefits and
services related to those purchases, via an Amex bot for Messenger. For
example, if a Platinum Card® Member purchases an airline ticket from Las
Vegas to New York City, he or she would receive a purchase notification
in Messenger and then may also receive a helpful reminder about how to
access The
Centurion® Lounge at the airport
, as well as restaurant
recommendations, courtesy of The
, for the upcoming trip. American Express expects to
launch a pilot Amex bot for Messenger in the coming months for eligible
U.S. Consumer and OPEN Card Members who opt-in to participate.

“As a long-time partner of Facebook, we’re thrilled to be working
together to create an innovative experience for our Card Members on
Messenger,” said Dave Wolf, vice president, Digital Partnerships &
Development, American Express. “We know our Card Members appreciate the
convenience of receiving information from Amex on digital platforms
where they’re already spending time. The concept demoed today shows how
we could help them stay on top of their purchases and take advantage of
their Card benefits. The scale and flexibility of the Messenger platform
makes it a powerful channel for us to explore new ways to connect with
Card Members.”

“We’re delighted to welcome American Express to the growing group of
businesses and brands exploring bots for Messenger and creating concepts
that show how they can enable their customers to experience seamless
communication in Messenger threads. We believe that people will value
the ease and convenience of being able to view their purchases and key
benefits associated with them and we look forward to sharing how
American Express is bringing this innovative new experience to life,”
said David Marcus, Vice President, Messaging Products at Facebook.

About American Express

American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at
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American Express
Elizabeth Crosta, 917-224-7949