AMERICAN GIRL BY WILLIAMS-SONOMA MERCHANDISE ON SALE NOW

Exclusive line features a cookbook, aprons, baking sets, food mixes and
more

SAN FRANCISCO–(BUSINESS WIRE)–Williams-Sonoma is introducing a line of exclusive, branded products as
part of the partnership the brand launched in June with American Girl.
The new line includes a dedicated, hardcover cookbook, now available,
called Baking-Recipes for Cookies, Cupcakes & More. The
illustrated book is 90 pages and contains 40 images with 30 recipes that
complement the American Girl cooking classes Williams-Sonoma introduced
this summer. The American Girl by Williams-Sonoma line ranges in price
from $9.95 to $59.95 with products available at Williams-Sonoma.
American Girl stores will also carry all non-food products from the line
and at its retail stores nationwide, starting October 8.

The complete American Girl by Williams-Sonoma product line will feature:

WS American Girl Baking Cookbook $19.95
American Girl Baking
Essentials Set $59.95
American Girl Madeleine Set $49.95
American
Girl Cookie Baking Set $39.95
American Girl Cupcake Set $39.95
American
Girl Pizza Set $39.95
American Girl Sugar Cookie Mix $9.95
American
Girl Cupcake Mix $14.95
American Girl Madeleine Mix $12.95
American
Girl for Williams-Sonoma Adult Apron & Mitt $39.95
American
Girl for Williams-Sonoma Kid Apron & Mitt $29.95
American Girl
for Williams-Sonoma Doll Apron & Mitt $19.95
American Girl Mini
Spatula with Blue Chevron $9.95
American Girl Mini Silicone Spatula
with Pink Star $9.95
American Girl Multi Color Spatula $12.95

Williams-Sonoma President, Janet Hayes comments, “Our partnership with
American Girl and the product line we are now introducing is another
exciting way that Williams-Sonoma aims to engage the entire family in
the kitchen.”

American Girl, SVP of Marketing, Kathy Monetti adds, “The new products,
plus in-store events and cooking classes, allow girls to share some of
their favorite activities—baking, cooking, and entertaining—with their
moms, dads, grandparents, and friends. It’s another way for American
Girl to help fuel a sense of belonging among girls.”

The American Girl by Williams-Sonoma product line will be featured in
the October catalog. Williams-Sonoma is hosting an American Girl cooking
class on October 17 at all stores continuing the series the retailer
launched in the summer. The program costs $30 and has been designed to
focus on breakfast where participants will learn how to prepare pancakes
from scratch. For more information about the Williams-Sonoma product
line and culinary classes, visit www.williams-sonoma.com.

ABOUT WILLIAMS-SONOMA

Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams-Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store has a
professional demonstration kitchen for cooking classes and tastings
conducted by expert culinary staff. Williams-Sonoma Cooking Schools,
located in select locations in the U.S., offer hands-on classes led by
professional chefs. A comprehensive gift registry program for weddings
and other special events is available in stores and online. On williams-sonoma.com and
the Williams-Sonoma blog, Taste,
customers can find recipes, tips and techniques that help them create
delicious meals and wonderful memories.

ABOUT AMERICAN GIRL

American Girl is a premium brand for girls and a wholly owned subsidiary
of Mattel, Inc. (NASDAQ:MAT, www.mattel.com),
the worldwide leader in the design, manufacture, and marketing of toys
and family products. Headquartered in Middleton, WI, American Girl
offers an inspiring world of dolls, experiences, and entertainment to
empower and unite girls of all ages. Best-selling lines include Truly
Me™, Girl of the Year™, Bitty Baby™, and the classic historical
character line BeForever™. The company sells products through its
award-winning catalogue, on americangirl.com,
in its experiential retail stores nationwide, and in specialty
boutiques at select Indigo™ and Chapters™ in Canada and El Palacio de
Hierro locations in Mexico City. American Girl’s mission is to fuel
belonging and connection among girls, a goal that has already earned the
loyalty of millions and the praise and trust of their parents and
educators. To learn more about American Girl or request a free
catalogue, call 1-800-845-0005 or visit www.americangirl.comwww.facebook.com/americangirl,
or www.twitter.com/american_girl.

Contacts

Williams-Sonoma
Carrie Crespo Dixon, 415-616-4349
CCRESPODIXON@WSGC.com
or
American
Girl
Stephanie Spanos, 608-830-4496
stephanie.spanos@americangirl.com

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