Amplify Snack Brands Receives 2016 U.S. Nielsen Breakthrough Innovation Award for SkinnyPop Popcorn

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SkinnyPop Named IRI 2015 New Product Pacesetter Brand

AUSTIN, Texas–(BUSINESS WIRE)–Amplify Snack Brands, Inc. (“Amplify” or the “Company”) (NYSE:BETR)
today announced that SkinnyPop® Popcorn is the recipient of a 2016 U.S.
Nielsen Breakthrough Innovation Award, which recognizes America’s unsung
household heroes. This year’s Breakthrough Innovation Award process
reviewed close to 3,500 consumer products that were introduced to the
market in 2014. Through this objective analysis, 18 brands met Nielsen’s
requirements for distinctiveness, relevance and endurance to earn the
award.

According to Nielsen, in today’s tech-obsessed consumer landscape, it’s
important to recognize the impact that everyday household staples have
on the quality of consumers’ daily lives and rituals. These new products
come from an innovation force with a little less fanfare: consumer
packaged goods (CPG) manufacturers. Meeting the challenge of
continuously finding new ways to help improve America’s daily routines
of eating, cleaning and grooming is a feat that should be recognized.

“As Amplify’s flagship brand, SkinnyPop embodies our company’s core
mission of snacking without compromise in that it is non-GMO, gluten
free, and contains no artificial flavors, ingredients or preservatives,”
said Tom Ennis, president and chief executive officer of Amplify Snack
Brands. “Our customers love SkinnyPop because it offers a convenient,
Ready-to-Eat, Better-for-You popcorn that is also great tasting, using
the fewest, simplest and most transparent ingredients possible. This
appeal has led to growing awareness, significant brand loyalty and broad
distribution across a wide range of retail channels. On behalf of
everyone at Amplify, I’d like to thank Nielsen for this prestigious
recognition.”

Over the past eight years of the Nielsen Breakthrough Innovation Study,
the presence of strong leadership has been a consistent factor and has
played a decisive role in the successes the Breakthrough Innovation
winners have achieved. Within the 2016 U.S. Nielsen Breakthrough
Innovation Report, the theme of “Breakthrough Leadership” frames this
year’s narrative. Through insightful case studies, winners share
details of their extraordinary accomplishments, showcasing Breakthrough
Innovation in action. The 2016 Breakthrough Winner Spotlights provide
real-world case studies of what transformational innovation looks like
and how to achieve it.

For more information about the Nielsen Breakthrough Innovation Awards or
to download a copy of the 2016 U.S. Nielsen Innovation Report visit Nielsen.com/breakthrough.

SkinnyPop was also named one of IRI’s 2015 New Product Pacesetter
brands. Cultivated by in-depth analysis of the thousands of new CPG
brands launched each year, IRI New Product Pacesetter brands provide
insights into the trends, best practices and benefit dimensions that
make up the 200 most successful new banner launches of the year.
According to IRI, SkinnyPop achieved New Product Pacesetter status by
bringing to market a simply delicious guilt-free snack. IRI’s New
Product Pacesetters is a celebration that is rich with iconic brands and
game-changing innovations, brought to market by behemoths and new market
entrants.

About Amplify Snack Brands, Inc.

Headquartered in Austin, Texas, Amplify Snack Brands is a high growth
snack food company focused on developing and marketing products that
appeal to consumers’ growing preference for Better-For-You (BFY) snacks.
Our brands SkinnyPop®, Paqui® and Oatmega® embody our BFY mission of
“snacking without compromise” and have amassed a loyal customer base
across a wide range of food distribution channels in the United States
and Canada. For additional information, please visit: http://amplifysnackbrands.com/

Contacts

Investors
ICR
Katie Turner, 646-277-1228
katie.turner@icrinc.com
or
Media
ICR
Cory
Ziskind, 646-277-1232
cory.ziskind@icrinc.com