Angry Birds’ Red Is Set to Take Flight In the 89th Annual Macy’s Thanksgiving Day Parade®

New giant character balloon celebrates next summer’s Columbia
Pictures/Rovio Entertainment’s “THE ANGRY BIRDS MOVIE”

NEW YORK–(BUSINESS WIRE)–This Thanksgiving, a giant bird takes to the sky in a mad dash down
Manhattan streets as THE ANGRY BIRDS MOVIE’s Red debuts as a colossal
character balloon in the 89th Annual Macy’s Thanksgiving Day
Parade®. Known to 3 billion fans as the hero of the
blockbuster “Angry Birds” mobile game franchise by Rovio Entertainment,
Red will transform into a helium giant ready to protect a precious egg
during his inaugural flight in the famed holiday spectacle. Before
hitting the big screen next summer in Columbia Pictures/Rovio
Entertainment’s “THE ANGRY BIRDS MOVIE,” Red will migrate to New York
City to celebrate the start of the holiday season in front of more than
3.5 million spectators and more than 50 million television viewers
nationwide during the annual Thanksgiving Day march.


“Angry Birds is a worldwide phenomenon and we are thrilled to have Red
join the Macy’s Thanksgiving Day Parade balloon line-up this year,
taking his place among some of the world’s most popular and recognizable
characters,” said Amy Kule, executive producer of Macy’s Thanksgiving
Day Parade. “With his trademark angry look, but lovable personality, Red
will protect his precious egg as he takes flight down the streets of
Manhattan and into the hearts of millions of spectators lining the
Parade route and tens of millions more watching from homes across the
country.”

“We could think of no better occasion than the legendary Macy’s
Thanksgiving Day Parade for Red from ‘THE ANGRY BIRDS MOVIE’ to take his
maiden flight. Millions of viewers will have the opportunity to share in
our bursting enthusiasm as Red soars across the New York skyline in this
iconic American holiday tradition,” exclaimed Randi Spieker, vice
president of Consumer Products Licensing and Retail, Rovio Entertainment
Ltd.

Transformed into a massive balloon from next summer’s feature film, “THE
ANGRY BIRDS MOVIE,” Red is posed in a midstride dash clutching the egg
like a football during a Thanksgiving Day game. Standing at
approximately 45.5-feet tall, 29.7-feet wide and 44-feet long; with the
biggest eyebrows in all of Manhattan at 7-feet wide, in his trademark
scowl, Red is one giant angry bird, ready to take on the challenge of a
holiday excursion to the Big Apple.

The 89th Annual Macy’s Thanksgiving Day Parade airs
nationwide on NBC-TV, on Thursday, Nov. 26, 2015 from 9 a.m. – noon in
all time zones. Columbia Pictures/Rovio Entertainment’s “THE ANGRY BIRDS
MOVIE” will be released on May 20, 2016.

In the 3D animated comedy, “THE ANGRY BIRDS MOVIE,” we’ll finally find
out why the birds are so angry. The movie takes us to an island
populated entirely by happy, flightless birds – or almost entirely. In
this paradise, Red (Jason Sudeikis, “We’re the Millers,” “Horrible
Bosses”), a bird with a temper problem, speedy Chuck (Josh Gad in his
first animated role since “Frozen”), and the volatile Bomb (Danny
McBride, “This is the End,” “Eastbound & Down”) have always been
outsiders. But when the island is visited by mysterious green piggies,
it’s up to these unlikely outcasts to figure out what the pigs are up
to. Featuring a hilarious, all-star voice cast that includes Bill Hader
(“Trainwreck,” “Inside Out”), Maya Rudolph (“Bridesmaids”), and Peter
Dinklage (“Game of Thrones”), as well as Keegan-Michael Key (“Key &
Peele”), Kate McKinnon (“Saturday Night Live,” next year’s
“Ghostbusters”), Tony Hale (“Veep,” “Arrested Development”), Ike
Barinholtz (“The Mindy Project,” “Neighbors”), Hannibal Buress (“Broad
City,” Why? With Hannibal Buress”), Jillian Bell (“22 Jump Street”),
Danielle Brooks (“Orange Is the New Black”), Latin music sensation Romeo
Santos, and YouTube stars Smosh (Ian Hecox and Anthony Padilla); the
Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly
and Clay Kaytis and produced by John Cohen and Catherine Winder. The
screenplay is by Jon Vitti, and the film is executive produced by Mikael
Hed and David Maisel.

About the Macy’s Thanksgiving Day Parade:

With more than 50 million viewers across the country and more than 3.5
million spectators that line up along the streets of New York City each
year, the Macy’s Thanksgiving Day Parade is a national icon that has
grown into a world-famous holiday event. For almost 90 years, the Macy’s
Thanksgiving Day Parade has marked the official start of the holiday
season. Growing in size and scale, the Parade proudly marches down a
more than 2-mile route in New York City with more than 8,000
participants in tow including Macy’s (NYSE:M) employees, their families,
celebrities, athletes, clowns and dance groups spreading holiday cheer.
The Parade also features America’s best marching bands, fabulous floats
and Macy’s signature giant helium character balloons. For more
information on the Macy’s Parade please visit www.macys.com/parade
or call the Parade hotline at (212) 494-4495.

About Rovio Entertainment:

Rovio Entertainment Ltd. is a global entertainment media company.
Headquartered in Finland and with studios across the world, Rovio is the
creator of Angry Birds™, the casual mobile game that changed an industry
and became an international phenomenon. Today Angry Birds is not only
the most downloaded game of all time with over 3 billion downloads, it
is a renowned entertainment brand that has branched out into animation,
books, licensing and more. THE ANGRY BIRDS MOVIE is slated for release
in summer 2016.

Contacts

Macy’s Thanksgiving Day Parade:
Orlando Veras / Christine Olver,
646-429-7450 / 646-429-5713
Orlando.Veras@macys.com
Christine.Olver@macys.com
or
Rovio
Entertainment/Rogers & Cowan:
Wendy Zaas / Taryn Owens,
310-854-8100
wzaas@rogersandcowan.com
towens@rogersandcowan.com

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