Industry Outperformance Fueled by Significant Growth in Guest Traffic
ATLANTA–(BUSINESS WIRE)–Arby’s, the Fast Crafted™ restaurant brand with more than 3,300
restaurants worldwide, achieved U.S. system same-store sales (SSS)
growth of [9.6] percent in the third quarter of 2015 – outperforming a
sample of the larger Quick Service Restaurant (QSR) chains by 7.4
percentage points1. Comparable two-year SSS are up [20
A significant majority of the Brand’s sales increase was attributed to
traffic growth2. This is the brand’s 20th
consecutive quarter of SSS growth and 11th consecutive
quarter of QSR industry outperformance.
“Arby’s momentum in 2015 is driven by our proven formula of product
innovation, breakthrough marketing and ‘make it right’ service culture,”
said Paul Brown, CEO of Arby’s Restaurant Group, Inc. “I’m particularly
pleased that the majority of our sales growth this quarter was driven by
an increase in transactions, a key indicator of a vibrant and growing
brand. We continue to see our long-time Arby’s fans visit our
restaurants more often in addition to new guests experiencing our
deli-inspired delicious sandwiches for the first time.”
Highlights for the quarter include:
Inspiring Culture and Service: Continued cascade of “Brand
Champs” guest experience training to 21,000 company team members and
to more than 30,000 franchise employees. Arby’s Brand Champ training
is designed to train, trust and empower restaurant-level team members
to deliver a Fast Crafted experience that serves, refreshes and
delights Arby’s guests.
Product Pipeline: In September, Arby’s introduced Sliders, a
lineup of five meaty mini sandwiches featuring four of the same high
quality proteins offered on the core menu: chicken, corned beef, ham
and roast beef with or without jalapenos. During the month of
September, Arby’s guests responded by purchasing 29 million Sliders –
that’s nearly 1 million per day and roughly 300 Sliders sold daily per
Arby’s restaurant across America.
Revitalization & Development: Arby’s is continuing an
aggressive revitalization and development effort. As of Q3, the Arby’s
system has remodeled 95 restaurants, while building an additional 31
restaurants. The Brand is on track to remodel more than 160
restaurants and build 60 new restaurants by the end of the year.
Brand Visibility: Arby’s created several brand-defining
programs in Q3 that drove significant consumer engagement and positive
awareness. The first was the brand’s Vegetarian Support hotline, which
was introduced to help protect vegetarians from the urges from the
brand’s new Brown Sugar Bacon. Additionally, Arby’s inserted the brand
into the pop-culture conversation of the year with its activation
around Jon Stewart’s retirement from The Daily Show.
Arby’s remains on track with its goal to surpass $4 billion in total
system-wide sales by the end of 2018. Arby’s has produced an 8.9 percent
increase in U.S. system SSS through the first three quarters of 2015 vs.
one year ago.
Arby’s, founded in 1964, is the first nationally franchised sandwich
restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s
brand purpose is “Inspiring Smiles Through Delicious Experiences™.”
Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with
a variety of high-quality proteins paired with crave-able sides, such as
Curly Fries and Jamocha shakes. Arby’s® restaurants feature
Fast Crafted™ service, a unique blend of quick-serve speed and value
combined with the quality and made-for-you care of fast casual. Arby’s
Restaurant Group, Inc. is the franchisor of the Arby’s brand and is
headquartered in Atlanta, Ga. Visit Arbys.com
for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.
With the current growth and momentum of the Brand, Arby’s is actively
seeking new franchisees. To learn more about available markets and
requirements, visit DiscoverArbys.com.
1 Source: The NPD Group/SalesTrack® Weekly reports same
store sales collected weekly from 45 of the larger QSR chains during Q3
2015 ending September 30, 2015.
2 Based on United States Arby’s Restaurant Group,
Christopher Fuller, 678-514-4143
VP, Brand and