Argo Tea® Announces Partnership of “New York Fashion Week: The Shows”

Nation’s Largest Tea Concept Will Provide Pop-Up Tea Cafés for
Attendees and Host #FashionTEAsta Social Media Contest

®, the nation’s largest tea concept with six locations in New
York City and more than 50 locations worldwide, has been named a proud
partner of New York Fashion Week The Shows (“NYFW: The Shows”), held in
New York from September 10-17. The company known for valuing
CreativiTEA, and blending the finest local and global loose-leaf teas,
will operate service at the Event cafés at Skylight at Moynihan
and Skylight Clarkson Sq, where the world’s most
fashionable industry members will be treated to energizing and delicious
complimentary hot and iced teas, as well as coffee. The company has also
launched a contest for its Facebook and Instagram followers to win
highly sought-after tickets to a NYFW: The Shows runway show.

NYC’s most fashion-forward guests and media covering the event can take
a well-deserved break at one of Argo Tea’s two pop-up cafés, where
in-between the designer shows runway shows they will have the
opportunity to sip freshly brewed, all natural loose leaf teas,
including signature ready-to-drink iced beverages such as Carolina
– energizing Nilgiri black tea with wildflower honey and a
splash of tart lemons; Mojitea – refreshing Armenian Mint tea,
lime juice, and pure cane sugar; Hibiscus Tea Sangria
thirst-quenching hibiscus tea with apples, oranges, and berries, along
with several others, including unsweetened options. Argo Tea will also
have talented TEAmembers on site to provide attendees award winning hot
tea, including Fruit Sangria, Green Tea Ginger Twist, and Earl Grey
Crème, and who will also pour delicious coffee and espresso.

As part of its NYFW: The Shows partnership, Argo Tea will also give one
of its most fashionable followers a once-in-a-lifetime chance to win two
invitations to a runway show during the event. From September 1-7, those
who follow Argo Tea on Facebook and/or Instagram can post a photo of
themselves in their most fashionable look with a bottle of Argo Tea for
a chance to win. One winner who tags his or her image #FashionTEAsta and
#NYFW will be chosen to attend the hottest event in town. To view the
official Argo Tea #FashionTEAsta contest rules, please visit

“One of Argo Tea’s core values is CreativiTEA,” said founder and CEO of
Argo Tea, Arsen Avakian. “Partnering with a creative, inspiring event
such as New York Fashion Week The Shows aligns well with our company’s
philosophy. We’re excited to treat attendees to a cup of our healthy
blends of tea, which are a perfect balance of smart nutrition and
craveable taste.

Guests will also receive an exclusive mobile offer when they download
the Argo Tea “LoyalTEA App.” Those who download the app will be rewarded
with a free drink of their choice to be redeemed at participating cafés.
LoyalTEA app users on the go also have the option to order their drink
ahead of time at any NYC Argo Tea Café so that it’s ready for pickup
within minutes. To learn how become a LoyalTEA member, visit:

About Argo Tea

Argo Tea was founded in 2003, and has quickly become a household name
and leading multi-channel beverage brand dedicated to consistently
delivering the highest quality products, and providing the Argo Tea
Experience through the innovative and modern approach. Argo Tea’s menu
includes all natural-tea based signature drinks, over thirty varieties
of loose-leaf teas, organic coffee, fresh-baked pastries and specialty
foods, and a selection of tea ware and accessories. Argo Tea is now
present in over 40 locations across the United States and six in the
Middle East.

For more information, please visit
and follow the brand on Facebook at
and Twitter and Instagram @argotea.


Ro-Bro Marketing & PR
Rachel Kuchar, 773.315.0223
Marketing & PR
Aaron Brost, 312.576.5315