Atlanta United announces American Family Insurance as official kit sponsor

American Family Insurance Dream Tryout Tour to kick-off July 23

ATLANTA–(BUSINESS WIRE)–Atlanta United and American Family Insurance today announced a
multi-year partnership agreement making American Family the Official
Insurance Partner of Atlanta United FC. The partnership includes
sponsorship of Atlanta United’s official kit, with the American Family
Insurance logo featured on the first-team jerseys. Atlanta United and
American Family Insurance will also team up to create the American
Family Insurance Dream Tryout, the club’s first-team tryout tour.

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“Today’s announcement marks another major defining moment for our club,”
said Atlanta United president Darren Eales. “We could not be happier
that American Family Insurance will not only be the Official Insurance
Partner of Atlanta United, but also the Official Jersey Sponsor for
Atlanta United. It’s a partnership that works on many levels including
similar organizational values and a strong commitment to community. We
look forward to introducing the American Family Insurance brand to MLS
and global soccer audiences.”

As part of the partnership, American Family Insurance will have
entitlement to the American Family Insurance Dream Tryout Tour. The tour
will include four events across the southeast giving aspiring athletes
the opportunity to tryout for the Atlanta United first team. Information
including locations and dates for the tour can be found here.

“American Family Insurance is proud to be a partner to the greater
Atlanta community and now Atlanta United,” said Chief Marketing Officer
Telisa Yancy. “We are confident this partnership with Atlanta United and
Mercedes-Benz Stadium will inspire players, prospective players and fans
who come to this stadium to pursue fearless dreams in all areas of their

Earlier this year, American Family Insurance was announced as a founding
of Mercedes-Benz Stadium, the new home of Atlanta United.
Included in the agreement are advertising, branding, promotional and
signage opportunities at Mercedes-Benz Stadium, set to open in 2017. In
addition, the American Family Insurance Fan Village, a multi-acre
interactive fan zone to be located outside of Mercedes-Benz Stadium,
will feature family-friendly activations and activities for select
Atlanta United home games.

This is the first MLS jersey sponsorship for American Family Insurance.
The Madison, Wisconsin-based company sponsors several professional
sports teams including the NFL’s Atlanta Falcons, Seattle Seahawks,
Indianapolis Colts and Green Bay Packers. The company has also named
several accomplished athletes as brand ambassadors, such as former New
York Yankee Derek Jeter, Houston Texans’ J.J. Watt and Golden State
Warriors’ Kevin Durant.

Atlanta United will unveil the official first team kit and training wear
featuring the American Family Insurance branding later this year.

About Atlanta United

Atlanta United brings Major League Soccer to the Southeast as the
league’s 22nd franchise. The club will celebrate its inaugural season in
2017 and will play in the state-of-the-art Mercedes-Benz Stadium
currently under construction downtown. Atlanta United is owned by one of
the city’s most influential businessmen and philanthropists, Arthur M.
Blank, and is led by club President Darren Eales. For more information
about Atlanta United, including how to become a Founding Member visit:,
and follow @ATLUTD.

About American Family Insurance

Madison, Wis. – based American Family Insurance is the nation’s
13th-largest mutual property/casualty insurance group and ranks 332nd on
the Fortune 500 list. The company sells American Family-brand products,
including auto, homeowners, life, business and farm/ranch insurance,
through its exclusive agents in 19 states. American Family affiliates (The
, Homesite
and AssureStart)
also provide options for consumers who want to manage their insurance
matters directly over the Internet or by phone. Web;


Elena Cizmaric
Atlanta United
American Family Insurance