AXA Teams Up with Bright Pink to Support Women

New initiative encourages women to take small manageable steps toward
achieving physical and financial health

NEW YORK–(BUSINESS WIRE)–#AXA–AXA, a leader in providing financial security and retirement products,
announced today that it will be partnering with Bright
, a national non-profit organization dedicated to the prevention
and early detection of breast and ovarian cancer.

AXA and Bright Pink will be partnering to host joint seminars in the
upcoming months. In the Brighten Up® Educational Workshop, a certified
Bright Pink Education Ambassador will teach prevention and early
detection techniques for breast and ovarian cancer.

“We are so proud to be teaming up with AXA to teach women around the
country to be proactive with their breast and ovarian health,” said
Lindsay Avner, Founder and CEO of Bright Pink. “AXA’s commitment to the
health and wellness of their customers is admirable and, together, our
impact will be life-saving.”

Women hold a large share of buying power in the U.S. economy. They are
increasing an already dominant position in the entrepreneurial space and
making more money than ever before. To support its female customer and
employee base, AXA is helping to ensure that it is meeting the needs of
women in ways that include financial product design, messaging,
marketing, our financial professional field force, employee recruitment,
benefits, and philanthropy.

“With AXA’s recent focus on the financial security of women, I think it
is extremely fitting that we mirror that emphasis on the philanthropic
side,” said Faith Frank, President of the AXA Foundation at AXA US.
“Bright Pink is a wonderful organization that works to mitigate risks
just as AXA does on the financial side. It is exciting that we will be
combining our expertise on this front in a way that will help provide
women with education and security.”

AXA aims to help customers take steps toward a more protected financial
future, whether through life insurance or retirement saving. Bright Pink
may be concerned with different issues (breast and ovarian cancer) but
they echo AXA’s concern with risk management and the goal of preparation
and education. Women have unique financial needs and AXA wants to
connect with them to ensure that they understand their financial options
and take an active role in the decision-making process.

and find a local AXA Advisors branch to see what steps you can take
toward a more secure financial future.

About Bright Pink

Bright Pink is a national nonprofit focused on the prevention and early
detection of breast and ovarian cancer in young women. The
organization’s mission is to save women’s lives from breast and ovarian
cancer by empowering them to live proactively at a young age. Bright
Pink’s innovative programs educate and equip young women to assess
their risk
for breast and ovarian cancer, reduce their risk, and
detect these diseases at early, non life-threatening stages. Founded in
2007, Bright Pink strives to reach the 52 million women in the US
between the ages of 18-45 with this life-saving education. Put Awareness
In Action™ at

About AXA

“AXA” (also referred to as “AXA US”) is a brand name of AXA
Equitable Financial Services
, LLC and its family of companies,
including AXA Equitable Life Insurance Company (NY, NY), MONY Life
Insurance Company of America (AZ stock company, administrative office:
Jersey City, NJ), AXA Advisors, LLC, and AXA Distributors, LLC. In
business since 1859, AXA Equitable Life Insurance Company is a leading
financial protection company and one of the nation’s premier providers
of life
and financial products and services distributed to individuals and
business owners through its retail distribution channel, AXA Advisors,
LLC (member FINRA, SIPC) and to the financial services market through
its wholesale distribution channel, AXA Distributors, LLC.

(also referred to as “AXA Group”) is a Paris-headquartered
holding company for a group of international insurance and financial
services companies, including AXA Equitable Financial Services, LLC
companies. AXA S.A. is a worldwide leader in financial protection
strategies and wealth management with 103 million clients in 64
countries as of Dec. 31, 2015. AXA S.A. has been ranked the No. 1
insurance brand in the world by Interbrand
for seven consecutive years as of Oct. 5, 2015.

The obligations of AXA Equitable Life Insurance Company and MONY Life
Insurance Company of America are backed solely by their claims-paying
ability. Find AXA on FacebookTwitter and LinkedIn.
For more information, visit

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Colleen McGroarty, 212-314-2485