Bank of America and (RED) Team Up on World AIDS Day to Help End Mother-to-Child Transmission of HIV
(SHOPATHON)RED Raises Money for U.S. Fund
for the Global Fund to Fight AIDS; Features Iconic Products and
Once-in-a-Lifetime Experiences
CHARLOTTE–(BUSINESS WIRE)–(RED) and Bank of America are once again joining forces on Thursday,
December 1, World AIDS Day, to help end mother-to-child transmission of
HIV in Africa. Since January 2014, Bank of America has contributed $10
million to the Global Fund through its partnership with (RED), and
earlier this year announced its partnership extension that will bring
the overall total to fight AIDS to $20 million by 2020.
“As part of World AIDS Day, we encourage our employees and customers to
join the fight and help bring an end to mother-to-child transmission of
HIV,” said Anne Finucane, vice chairman at Bank of America. “Together
with our customers, we’re helping mothers with HIV live healthy lives
and give birth to HIV-free babies. When we do this, we create more
economic opportunity by addressing an urgent and solvable health need
for mothers and children.”
As part of World AIDS Day 2016, Bank of America is the official payment
provider of (SHOPATHON)RED,
a month-long holiday shopping campaign that kicked off with a commercial
that premiered during ABC’s Jimmy Kimmel Live! on November 22.
(SHOPATHON)RED offers hundreds of (RED) products and chances
to win once-in-a-lifetime experiences with celebrities. All money raised
goes to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Additionally, Bank of America will donate $1, up to $1 million, for
every purchase made December 1-7 using a Bank of America debit or credit
card linked to Apple Pay. The money raised will support HIV/AIDS
programs in sub-Saharan Africa, providing HIV+ mothers access to
life-saving medication to ensure their babies are born HIV-free.
Learn more about one
mother and child who have benefitted from contributions to the
Global Fund.
(RED) was founded by Bono and Bobby Shriver in 2006 to engage businesses
and people in the fight to end AIDS in Africa, where approximately 25
million people are living with HIV/AIDS. To date, (RED) has generated
more than $360 million for the Global Fund, impacting the lives of 70
million people.
“We’re thrilled to see Bank of America not only becoming the official
payment provider for (SHOPATHON)RED, but also teaming up with
Apple Pay this coming World AIDS Day to generate $1 million to fight
AIDS,” said Deborah Dugan, CEO, (RED). “We thank Bank of America for
bringing their marketing smarts, services and an unwavering commitment
to fighting this preventable, treatable disease.”
For more information about the partnership and an AIDS-free generation,
please visit www.bankofamerica.com/red.
* From December 1 to December 7, 2016, for every purchase made using a
Bank of America debit or credit card linked to Apple Pay, Bank of
America will donate $1.00 to the U.S. Fund for the Global Fund to Fight
AIDS, Tuberculosis and Malaria to support and fund prevention and
treatment of HIV/AIDS, up to a total maximum donation of $1 million.
Promotion not valid outside the U.S.
Bank of America
Bank of America is one of the world’s leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range of
banking, investing, asset management and other financial and risk
management products and services. The company provides unmatched
convenience in the United States, serving approximately 47 million
consumer and small business relationships with approximately 4,600
retail financial centers, approximately 16,000 ATMs, and award-winning
online banking with approximately 34 million active accounts and more
than 21 million mobile active users. Bank of America is a global leader
in wealth management, corporate and investment banking and trading
across a broad range of asset classes, serving corporations,
governments, institutions and individuals around the world. Bank of
America offers industry-leading support to approximately 3 million small
business owners through a suite of innovative, easy-to-use online
products and services. The company serves clients through operations in
all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto
Rico and more than 35 countries. Bank of America Corporation stock
(NYSE: BAC) is listed on the New York Stock Exchange.
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About (RED)
(RED) was founded in 2006 to engage businesses and
people in the fight against AIDS. (RED) partners with the world’s most
iconic brands that contribute up to 50% of profits from (RED)-branded
goods and services to the Global Fund. (RED) Proud Partners include:
Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The
Coca-Cola Company, GAP, NetJets, Salesforce, SAP, Starbucks, Telcel.
(RED) Special Edition partners include: aden+anais, Alessi, ALEX AND
ANI, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation
Entertainment, Moleskine, Mophie, Piaggio and Wolfnoir.
To date, (RED) has generated more than $360 million for the Global Fund
to Fight AIDS, Tuberculosis and Malaria to support HIV/AIDS grants in
Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and
Zambia. One hundred percent of that money goes to work on the ground –
no overhead is taken. Global Fund grants that (RED) supports have
impacted more than 70 million people with prevention, treatment,
counseling, HIV testing and care services.
About the Global Fund to Fight AIDS, Tuberculosis and Malaria
The
Global Fund is a 21st-century organization designed to
accelerate the end of AIDS, tuberculosis and malaria as epidemics. As a
partnership between governments, civil society, the private sector and
people affected by the diseases, the Global Fund mobilizes and invests
nearly US$4 billion a year to support programs run by local experts in
more than 140 countries. By challenging barriers and embracing
innovative approaches, partners are working together to end these
epidemics.
Contacts
Reporters May Contact:
Noelle Bell, Bank of America, 1.980.388.6791
noelle.bell@bankofamerica.com
