Bank of America Continues Investment in Mobile With Redesigned App
New Intuitive Navigation, Spanish-language Option, Card Rewards
Redemption and FICO® Score Access Reflect Customers’ Top Requests
CHARLOTTE–(BUSINESS WIRE)–Bank of America today announced a comprehensive redesign of its
award-winning mobile app that includes easier navigation and the ability
to set the language to Spanish, in addition to other features that make
it easier for customers to control their finances from the palm of their
hand.
“Our clients increasingly rely on their mobile devices to navigate daily
life and manage their finances, and now we are excited to give our
Spanish-speaking clients enhanced access to our mobile capabilities,”
said Michelle Moore, head of Digital Banking. “We want to be where our
customers are, which is why we are proud to deliver these new features
that provide increased convenience to our 20 million active mobile
users.”
The newest mobile enhancements include:
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Navigation Redesign
The latest redesign leverages the best
of Android and iPhone app design, creating a more intuitive, seamless
user experience. Both apps were customized for each platform and
include navigation menus for quicker access to the most popular
features.
-
Spanish-language Functionality
Committed to serving the
Spanish-speaking community, Bank of America now provides its customers
the ability to select Spanish or English language to navigate the
features of mobile banking within the app settings. If a customer’s
online banking profile or device language setting is already set to
Spanish, the app will prompt the user to confirm the default language
they would like to use upon log in.
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Credit Card Rewards Redemption
One of the most requested
functionalities being introduced is the ability to redeem rewards for
BankAmericard Cash Rewards™ and BankAmericard Travel Rewards® credit
cards. Customers can easily view their available rewards or travel
purchase points and choose to redeem their desired amount through the
app, making it simple to enjoy the rewards they have earned.
-
FICO® Score Access
Expanding on the online banking
resource announced earlier this year, Bank of America is now offering
consumer credit card mobile users the ability to view their FICO®
Score directly through their mobile banking app. Customers will be
able to access information about key factors influencing their score
and see how their score compares to national averages. The score will
be updated based on the customer’s credit report data from
TransUnion®. Customers also have access to Bank of America’s Better
Money Habits®, which provides free educational tools about how to
maintain healthy credit as well as additional educational resources.
With more than 20 million active mobile users and growing, Bank of
America’s mobile banking platform is an evolving source of increased
customer engagement and satisfaction. During the second quarter of 2016,
mobile banking customers logged into their accounts more than 900
million times, or approximately 47 times per user. During that same
period, customers made more than 25 million mobile bill payments and
nearly 80 million transfers, a growth of 30 percent and 46 percent,
respectively, over 2015. Customers also used their mobile devices to
deposit more than 280,000 checks daily and to schedule 22,000
appointments per week with a personal banker or financial center
specialist, and were able to use their smartphone at more than 2,800
cardless ATMs to withdraw cash. More customers are opening new accounts
through mobile, with sales increasing by 48 percent over the past year.
To learn more about these new offerings and view
B-roll footage of the updates, visit bankofamerica.com.
Bank of America
Bank of America is one of the world’s leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range of
banking, investing, asset management and other financial and risk
management products and services. The company provides unmatched
convenience in the United States, serving approximately 47 million
consumer and small business relationships with approximately 4,700
retail financial centers, approximately 16,000 ATMs, and award-winning
online banking with approximately 33 million active accounts and more
than 20 million mobile active users. Bank of America is a global leader
in wealth management, corporate and investment banking and trading
across a broad range of asset classes, serving corporations,
governments, institutions and individuals around the world. Bank of
America offers industry-leading support to approximately 3 million small
business owners through a suite of innovative, easy-to-use online
products and services. The company serves clients through operations in
all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto
Rico and more than 35 countries. Bank of America Corporation stock
(NYSE: BAC) is listed on the New York Stock Exchange.
Visit the Bank of America newsroom for more Bank
of America news.
Contacts
Reporters May Contact:
Betty Riess, Bank of America, 1.415.913.4416
betty.riess@bankofamerica.com