Barnes & Noble Expands NOOK® by Samsung Lineup, Launches New NOOK Trade-In/Trade-Up Promotion

Addition of New 9.6-inch Samsung Galaxy Tab E NOOK® Brings
NOOK Reading and Entertainment Experience to Large Screen

Trade in Select Devices at a Barnes & Noble Store for Credit Toward
Purchase of Any NOOK by Samsung Device Through November 7

NEW YORK–(BUSINESS WIRE)–Barnes & Noble, Inc. (NYSE: BKS) today expanded its offering
of NOOK by Samsung devices and announced a special promotion to help
even more customers trade up to one of its newest tablets at an even
greater value. In conjunction with Samsung Electronics America, Barnes &
Noble introduced the new 9.6-inch Samsung Galaxy Tab E NOOK, a
large-screen tablet features Samsung’s stylish yet practical design with
NOOK’s extraordinary reading and entertainment experience, perfect for
the whole family and now available at Barnes & Noble stores and www.nook.com
for $249.99 including a special free limited-time content offering.
Barnes & Noble also launched a new Trade-In/Trade-Up limited-time
in-store promotion to offer significant credits of up to $200 towards
the purchase of a new NOOK by Samsung to customers who trade in select
NOOK, iPad®, Kindle and Samsung devices* through November 7.


“We’re excited to give our customers even more ways to experience
reading and entertainment with the addition of the Samsung Galaxy Tab E
NOOK and its spacious large display,” said Fred Argir, Chief Digital
Officer at Barnes & Noble. “We’re proud to partner with Samsung to give
Barnes & Noble customers a comfortable, convenient way to enjoy their
favorite reading, movies and TV shows on a number of devices and sizes
to fit their needs. We invite customers to visit their local Barnes &
Noble store to learn more and take advantage of the limited-time
promotion to trade in an earlier NOOK device to trade up to one of our
wonderful new NOOK by Samsung tablets.”

Introducing the Samsung Galaxy Tab E NOOK

The Galaxy Tab E NOOK offers a large-screen viewing experience in a
portable design. A non-slip, fabric-like material covers the back of the
device for a comfortable, secure grip. The tablet’s clear, bright
9.6-inch screen allows customers to enjoy NOOK reading content including
books, magazines and newspapers in both portrait and landscape mode so
they can easily switch between the two depending on the content they’re
viewing. And the large display is perfect for any member of the family
to watch a host of great movies, TV shows, browse the Web and more.

The Galaxy Tab E NOOK features NOOK Profiles, transforming
the tablet into any family member’s customized reading and entertainment
center where they can access personalized content and recommendations
with a quick tap of the screen. Parents will appreciate the ease of
setting up profiles for their children with lots of relevant
kid-friendly NOOK content for them to enjoy.

Customers can maximize their time and multi-task with ease using
Samsung’s Multi-Window, an integrated feature that splits the tablet’s
screen to run two apps simultaneously. The built-in 5-megapixel
rear-facing camera, 2-megapixel front-facing camera and one-click photo
and video controls make it easy to snap pictures and capture memories at
a moment’s notice. The tablet’s battery offers long-lasting reading and
entertainment enjoyment on a single charge. With 16GB of standard memory
and expandable microSD memory available up to 128GB, customers will
never be without their favorite content.

Limited-Time NOOK Trade-In/Trade-Up Program

For previous NOOK customers, Barnes & Noble is offering a great
limited-time promotion to help them trade up to a new NOOK by Samsung.
Through November 7, customers can visit any Barnes & Noble store to
trade in select NOOK devices and receive a $50 credit towards the
purchase of a new NOOK by Samsung. Participation in this promotion
reduces the cost of the 9.6-inch Galaxy Tab E NOOK to $199.99, the
8-inch Galaxy Tab S2 NOOK to $349.99 and the 7-inch Galaxy Tab 4 NOOK to
a remarkably low $99.99. NOOK trade-ins may include NOOK 1st Edition®,
NOOK Color®, NOOK Tablet®, NOOK Simple Touch®,
NOOK Simple Touch® with GlowLight®, NOOK®
HD, NOOK® HD+ and NOOK GlowLight®.

Customers can also trade in select iPad®, Kindle and Samsung
tablets to receive a credit of $25-$200 towards the purchase of NOOK by
Samsung devices. Terms and conditions apply; visit NOOK.com/TradeIn
or visit any Barnes & Noble store for details.

NOOK by Samsung: Extraordinary Reading & Entertainment Content

Customers who trade up to any NOOK by Samsung device will find an
impressive collection of digital content to explore from Barnes & Noble.
The expansive NOOK Store’s® reading and entertainment content
offering includes:

  • Over 4 million books including bestsellers, new releases, classics and
    enhanced titles with special content.
  • An extensive collection of popular comic books and graphic novels, as
    well as picture-perfect art, photography, travel guides and cookbook
    titles.
  • An expansive digital selection of best-loved children’s books – over
    110,000 – including chapter books and a selection of more than 11,000
    interactive picture books.
  • The NOOK Newsstand®, with the largest digital collection of
    the top 100 bestselling U.S. magazines available for both digital
    subscriptions and single copy sale, and a vast collection of
    newspapers and magazines from around the world. Reading tools like
    ArticleView® lets the reader focus on the text, customized
    to their needs, and the Visual Table of Contents provides a quick scan
    of the entire issue, allowing readers to jump directly to any article
    or section.
  • A large collection of NOOK Apps featuring a wide range of
    uniquely curated titles for the whole family, including fun games, as
    well as lifestyle, productivity, news, entertainment and other apps.
  • A wide NOOK Video selection offering customers their
    favorite movies and TV shows from major studios and networks,
    available for purchase or rental.

Discovering new content is simple and easy in the NOOK Store, where
hundreds of NOOK Channels™ support expert content curation based on
interest and sensibility. This popular discovery feature is powered by
Barnes & Noble’s breakthrough recommendation system, which combines its
bookseller knowledge with advanced algorithmic technology.

Free Content and NOOK Store Credit with Purchase

All customers who purchase a new Samsung Galaxy Tab E NOOK or a Galaxy
Tab S2 NOOK can choose complimentary NOOK content from Barnes & Noble.
This includes three NOOK Books® from a selection of 20 great
titles featuring favorites such as The Gravedigger’s Daughter by
Joyce Carol Oates, Think Big, Act Bigger by Jeffrey Hayzlett and On
A Night Like This
by Barbara Freethy, and three NOOK Magazines®
from a selection of more than 25 popular publications such as Cosmopolitan,
Esquire and Food Network Magazine. Barnes & Noble also
provides customers with a $5 credit to help them get started building
their NOOK library. This promotion runs through the end of the year.

Availability, In-Store Support and Other Benefits

The new Samsung Galaxy Tab E NOOK is now available only at Barnes &
Noble stores and online at NOOK.com
for $249.99, with an additional 10 percent discount for Barnes & Noble
Members. All NOOK devices come with free lifetime in-store support. NOOK
customers can visit any of Barnes & Noble’s nearly 650 stores across the
country for complimentary, personal support, including help setting up
their NOOK device and organizing their library. While in-store,
customers can speak with any of the company’s expert booksellers, access
free Wi-Fi® and enjoy the popular Read In Store® program,
which allows guests to read any book free for up to one hour per day.
Customers can also take advantage of a full calendar of popular NOOK
events, including NOOK Night workshops, family Storytimes, book
discussion groups and author signings.

* Samsung and Galaxy Tab are both registered trademarks of Samsung
Electronics Co., Ltd. Kindle is a trademark of Amazon.com, Inc. or its
affiliates. iPad is a registered trademark or trademark of Apple, Inc.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS) is a Fortune 500 company, the nation’s
largest retail bookseller, and a leading retailer of content, digital
media and educational products. The Company operates 647 Barnes & Noble
bookstores in 50 states, and one of the Web’s premier e-commerce sites,
BN.com (www.bn.com).
The Nook Digital business offers a lineup of popular NOOK®
tablets and eReaders and an expansive collection of digital reading and
entertainment content through the NOOK Store®. The NOOK Store
features more than 4 million digital books in the US (www.nook.com)
and UK (www.nook.co.uk),
plus periodicals, comics, apps, movies and TV shows, and offers the
ability to enjoy content across a wide array of popular devices through
Free NOOK Reading Apps available for Android, iOS®
and Windows®.

General information on Barnes & Noble, Inc. can be obtained by visiting
the Company’s corporate website at www.barnesandnobleinc.com.

Barnes & Noble®, Barnes & Noble Booksellers®
and Barnes & Noble.com® are trademarks of Barnes & Noble,
Inc. or its affiliates. NOOK® and the NOOK logos are
trademarks of Nook Digital, LLC or its affiliates.

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Contacts

For Barnes & Noble, Inc.:
Mary Ellen Keating, (212)
633-3323
mkeating@bn.com
Alan
McNamara, (212) 633-3379
amcnamara@bn.com
or
For
Samsung:

Allison+Partners for Samsung Electronics Co., Ltd.
SamsungTabs@allisonpr.com