Beats by Dr. Dre Launches New Beats Pill+ Bluetooth Wireless Speaker

Download the New Beats Pill+ App for
Additional Features and Functionality

CULVER CITY, Calif.–(BUSINESS WIRE)–Beats by Dr. Dre (Beats) today introduced the Beats Pill+ speaker,
the latest addition to the company’s growing portfolio of exceptional
wireless, Bluetooth products. The Beats Pill+ sets a new
standard for quality and design within the burgeoning portable speaker
market and reinforces the company’s commitment to innovation and
function, and most importantly, a premium sound experience for music
fans. Beats is a leading audio brand co-founded by Dr. Dre and Jimmy
Iovine and is part of Apple.

“When you obsess about sound the way that we do at Beats, portable
Bluetooth speakers can be very tricky,” said Beats President Luke Wood.
“We spent countless days, weeks, months testing for that perfect
combination of form and function – small enough to travel but still big
enough to feel the emotion of the music. That’s what you get with Pill+.”

“According to NPD, Beats is the current sales leader in the wireless
category with its portfolio of Bluetooth headphones and speakers,” said
Ben Arnold, industry analyst from The NPD Group. “Bluetooth continues to
be a primary driver of growth in the wireless audio market, as Bluetooth
headphones and speakers have grown 57 percent year to date. The increase
in sales indicates consumers value having a premium audio experience
along with the convenience of wireless.”

Beats has shipped over a million Beats Pills worldwide since the product
launched in 2012.

Introducing The New Beats Pill+ Speaker

Sound – The Beats Pill+ is slightly larger than
the original Beats Pill speaker, allowing for a bigger and fuller sound.
The stereo active 2-way crossover system creates an optimized sound
field for dynamic range and clarity across all genres of music. Tweeter
and woofer separation uses the same acoustic mechanics found in
professional recording studios around the world.

Design – With its clean and sophisticated design, the Beats
Pill+ speaker looks as good as it sounds. Compact and durable
enough to throw in your bag, the Beats Pill+ is designed to
go wherever you do. Convenient button controls are now at the top of the
speaker so you can manage your music with ease.

Power management – The Beats Pill+ speaker has a
12-hour battery life to stay charged on the go. The lightning cable and
power supply provide a quick full charge in just 3 hours. Keep track of
your power levels with the fuel gauge so you always know how much
battery is left and use the USB port to charge out.

Additionally, Beats today announced the Beats Pill+ app
for iOS or Android devices that provides added features and
functionality, and allows you to manage your speaker straight from your
fingertips. Using the intuitive interface, you can toggle between
different modes of play with a simple tap or allow a friend to
simultaneously pair to your speaker.

Features available through the Beats Pill+ app include:

  • DJ THE PLAYLIST: Grab a friend and control the music from
    two Bluetooth sources.
  • AMPLIFY YOUR SOUND: Add a second Beats Pill+ speaker
    into the mix and simultaneously play from both speakers for a sound
    that’s twice as full.
  • PUT IT IN STEREO: Sync two Beats Pillspeakers
    together for dedicated left and right playback and an even more
    dynamic sound experience.

The new Beats Pill+ retails
for $229.95 and will be available for purchase at Apple.com
and authorized Beats retailers beginning next month.

For more information please visit www.beatsbydre.com. Images
and additional assets are available upon request.

About Beats

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr.
Dre and Jimmy Iovine. Through its family of premium consumer headphones,
earphones, and speakers, Beats has introduced an entirely new generation
to the possibilities of premium sound entertainment. The brand’s
continued success helps bring the energy, emotion, and excitement of
playback in the recording studio back to the listening experience for
music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Contacts

Beats by Dr. Dre
Jessica Bass, 424-326-4291
jessica_bass@apple.com