beGlammed Announces Exclusive Nationwide Beauty Service Partnership with Macy’s

beGlammed’s on-demand hair and makeup beauty services are available in
22 markets in the U.S.

NEW YORK–(BUSINESS WIRE)–beGlammed, the leading on-demand beauty service that delivers hair and
makeup to the customer’s front door, today announced a new partnership
with Macy’s. Leveraging beGlammed’s footprint of more than 1,200
stylists in 22 markets in the U.S., the partnership will offer a new
level of convenience to Macy’s customers who are interested in in-home
beauty treatments and services.

“Macy’s is one of America’s most trusted omnichannel retailers. Through
this partnership, we’ll expand and deliver full-service beauty care
from the store to your front door, reaching consumers in new and
innovative ways,” says Rebby Gregg, CEO, beGlammed. “By
combining beGlammed’s at-home hair and makeup services with Macy’s great
brands and loyal customers, we are closing the gap for busy
moms, working women and brides-to-be, enabling them to effortlessly look
their best from head-to-toe.”

The partnership will utilize beGlammed’s network of more than 1,200
stylists to extend the Macy’s beauty experience outside of the store and
direct to customers’ homes. Customers will go to macys.com/beGlammed to
book appointments for services ranging in price from $25.00 to $185.00
for services ranging from a touch-up to bridal makeup. The partnership
will launch in beGlammed’s current U.S. markets, including Los Angeles,
New York City, Miami, Las Vegas, San Francisco, Chicago, Dallas, Fort
Worth, Houston, Austin, Orange County, Inland Empire, San Diego, Boca
Raton, Palm Beach, Fort Lauderdale, Orlando, Phoenix, Scottsdale,
Nashville, Atlanta, and Boston, and will expand to new beGlammed markets
in the near future. beGlammed also offers services in Toronto, Canada.

“Macy’s is a top beauty destination for customers across America, and
our new partnership with beGlammed will now provide our customers easy
access to on-demand, in-home beauty services and consultations,” said
Shawn Outler, Macy’s senior vice president, leased businesses. “As we
continue to evolve with today’s consumer, we know that she is asking for
quick beauty solutions delivered right to her door for everything from a
big social event to a fun Friday night out with the girls.”

The companies will promote their partnership through multiple channels,
including a dedicated beGlammed landing page and exposure on macys.com,
dedicated emails with exclusive offerings, in-store signage, social
media promotions and unique events.

beGlammed was founded in 2014 as an on-demand beauty company by Maile
Pacheco, a 10-year veteran celebrity makeup artist for MAC
cosmetics. beGlammed quickly became a celebrity favorite among the likes
of Mariah Carey, Paris Hilton, Miley Cyrus, AnnaLynne McCord, Kelly
Osborne, Joe Jonas and more. beGlammed’s unique tiered pricing makes a
personal beauty team accessible for all occasions and all budgets via
iPhone and Android apps or by visiting www.beglammed.com.
Consumers can join the conversation socially @beGlammednow on Twitter
and Instagram and www.facebook.com/beGlammed.

About beGlammed

beGlammed is the leading international on-demand beauty service that
delivers professional hairstylists and makeup artists straight to your
door. Tap the app to book a personal beauty team and get pampered
on-demand in the comfort of your home, office, hotel, or any other
location. beGlammed is the go-to hair and makeup provider for everyone
from working professionals, students and busy mothers to brides,
jetsetters and celebrities. Appointments also can be booked on www.beglammed.com.
Book. Relax. beGlammed!

Contacts

Zeno Group
Dani Siemon
dani.siemon@zenogroup.com