Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety

Toyota and Discovery Education Announce Finalists in the Toyota
TeenDrive365 Video Challenge; Public Can Vote Online for People’s Choice
Winner until April 25

SILVER SPRING, Md.–(BUSINESS WIRE)–Teen filmmakers across the country are using their position behind the
camera to encourage safer behavior behind the wheel. Today, Toyota
and Discovery
Education
announced the ten finalists of the Toyota
TeenDrive365 Video Challenge
. Now in its fifth year, the Challenge
invites teens to create short videos to inspire their peers to drive
more safely and avoid risky behavior. This year, more than 1,500
students entered the competition – the highest number of submissions
ever received.

Toyota and Discovery Education invite the public to watch the ten
finalist videos at TeenDrive365InSchool.com/vote
and vote through April 25 for the People’s Choice winner, who will
receive a $5,000 prize and a behind-the-scenes trip to a taping of a
Velocity network show.

In addition to the People’s Choice winner, a panel of judges from Toyota
and Discovery Education will choose several other prize winners. The
first place winner will receive $15,000 and will work with a Discovery
film crew to reshoot their video into a TV-ready PSA to air on a variety
of Discovery networks.

Other prizes include:

  • Second place prize – $10,000 and a behind-the-scenes trip to a
    Velocity network show taping
  • Third place prize – $7,500
  • Fourth to tenth place prizes – Each receives $2,500
  • Four regional prizes – Each receives $1,000

“We launched the Toyota TeenDrive365 Video Challenge five years ago with
Discovery Education because we wanted another way to engage young people
in our commitment to make the roads safer for us all,” said Mike Goss,
General Manager, Social Innovation, Toyota Motor North America. “We were
blown away by the creativity of the submissions this year and it was
tough to choose the finalists. Some of the videos were funny, others
were profound, but all inspired us to think even more deeply about the
importance of driving safely.”

The Video Challenge is one component of Toyota and Discovery Education’s TeenDrive365:
In School
initiative, a comprehensive program offering a range of
tools designed specifically for high school educators and teens.
Resources offered include tools to help teens prepare for the
responsibility of driving, such as quizzes, parental discussion points,
and a financial calculator; classroom resources for educators, including
standards-aligned lesson plans for grades 9-12; and Heads UP!, an
interactive simulation which allows teens to virtually experience the
real dangers of distracted driving.

The program is part of Toyota TeenDrive365, a comprehensive initiative
to help teens and parents become safer drivers together. Building on the
programs Toyota has offered for more than a decade, it offers a
collection of online tools, events, expert advice and tips as well as
social media elements. TeenDrive365 is adding two new features this year
to build on its extensive resources for teens.

  • Virtual Field Trip to Toyota Motor Manufacturing, Indiana
    – Hosted by Cristy Lee, star of Velocity’s All Girls Garage, this
    live online broadcast will take viewers on a guided tour to learn
    about the latest in robotics, automotive safety and production
    innovation. Students will get an exclusive look ‘under the hood’ at
    the careers offered in a manufacturing plant, hearing from experts
    such as Toyota engineers, production team members and executives.
    Classrooms will learn how Toyota is working with robotics and
    computers to increase auto safety. The trip will occur on May 3 at
    12:00PM ET. To join, register at teendrive365inschool.com/educators/field-trip.
  • Science Behind Safe Driving Learning Module
    This free interactive learning module helps educators explain the
    science behind safe driving to teens in a fun and engaging way
    (picture a cake traveling on top of a skateboard). To access the
    module, educators can visit http://www.teendrive365inschool.com/educators/preparing-lessons.

“We applaud this year’s finalists and their use of digital storytelling,
creativity and passion to influence the behavior of their peers and
ultimately help save lives,” said Bill Goodwyn, president and CEO at
Discovery Education. “Discovery Education is proud to partner with
Toyota on addressing this critical issue by empowering young people to
make smart decisions behind the wheel through engaging digital resources
and experiences.”

To learn more about the resources offered through TeenDrive365: In
School, go to http://www.teendrive365inschool.com/.

About Toyota

Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and
the Mirai fuel cell vehicle, is committed to building vehicles for the
way people live through our Toyota, Lexus and Scion brands. Over the
past 50 years, we’ve built more than 30 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the U.S.) and
directly employ more than 42,000 people (more than 33,000 in the U.S.).
Toyota operates 1,800 North American dealerships (1,500 in the U.S.
alone which sold almost 2.5 million cars and trucks in 2015) – and about
80 percent of all Toyota vehicles sold over the past 20 years are still
on the road today.

Toyota partners with philanthropic organizations across the country,
with a focus on education, safety, and the environment. As part of this
commitment, we share the company’s extensive know-how garnered from
building great cars and trucks to help community organizations and other
nonprofits expand their ability to do good. For more information about
Toyota, visit www.toyotanewsroom.com.

About Discovery Education

Discovery Education is the global leader in standards-based digital
content for K-12, transforming teaching and learning with award-winning
digital textbooks, multimedia content, professional development, and the
largest professional learning community of its kind. Serving 3 million
educators and over 30 million students, Discovery Education’s services
are in half of U.S. classrooms, over 40 percent of all primary schools
in the UK, and more than 50 countries. Discovery Education partners with
districts, states and like-minded organizations to captivate students,
empower teachers, and transform classrooms with customized solutions
that increase academic achievement. Discovery Education is powered by
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one
nonfiction media company in the world. Explore the future of education
at www.discoveryeducation.com.

Contacts

Amy Schultz, for Toyota
Amy.Schultz@Finsbury.com,
646-805-2825
or
Elizabeth Hillman, Discovery Education
elizabeth_hillman@discovery.com,
240-662-2664