Benjamin Moore Names “Simply White” Its 2016 Color of the Year

Color Leader Reveals Color Trends 2016, Highlighting White as a
Timeless and Versatile Design Statement

MONTVALE, N.J.–(BUSINESS WIRE)–Benjamin Moore, North America’s favorite paint, color and coatings
brand, today announced its highly anticipated 2016 Color of the Year –
Simply White OC-117. The company also unveiled Color Trends 2016, a
corresponding palette of 23 colors to illustrate how white works within
the color spectrum.


“The color white is transcendent, powerful and polarizing – it is either
taken for granted or obsessed over,” said Ellen O’Neill, Benjamin Moore
Creative Director. “White is not just a design trend, it is a design
essential. The popularity of white, the necessity of white, the mystique
of white is quantifiable in our industry. Of the top ten best-selling
Benjamin Moore colors, variants of white occupy five spots. It was
inevitable that we would ultimately recognize white as our Color of the
Year.”

The Benjamin Moore Color Studio forecasts color trends after a year of
research attending major industry shows around the world, while also
taking cues from standouts in architecture, fashion, textiles, home
furnishings and the arts. White transcends style, and is seen in
traditional, transitional and modern interiors. The color also presents
attractive exterior looks for the home, from colonial to contemporary
and virtually everything in between.

The Color Studio arrived at Simply White OC-117 after careful review of
the company’s more than 250 white selections. According to the Color
Studio, it was the most neutral, level and constant in the various light
sources used in today’s design environments. The 22 colors of the Color
Trends 2016 palette include the following:

Benjamin Moore Color of the Year & Color Trends 2016 can only be
achieved with Benjamin Moore paints. Offering residential paints for any
project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa,
Regal® Select, Natura® ben®, ADVANCE®, ARBORCOAT® and Aura Grand
Entrance®. All 3,500 Benjamin Moore colors are available in pint samples
at local retailers along with Color Trends 2016 curated palette cards.
Benjamin Moore products are exclusively found at the more than 5,000
Benjamin Moore independently owned paint and decorating retailers across
the U.S. and Canada.

To learn more about the Benjamin Moore Color of the Year and Color
Trends 2016 palette, or to find the closest Benjamin Moore retailer,
visit www.benjaminmoore.com.
For more information, search #ColorTrends2016 on social media channels
including Facebook (Benjamin
Moore Paints
), Twitter (@Benjamin_Moore),
Pinterest (Benjamin
Moore
), Instagram (@benjaminmoore)
and YouTube (BenjaminMoorePaints).

About Benjamin Moore

Founded in 1883, Benjamin
Moore
is North America’s favorite paint, color and coatings brand. A
leading manufacturer of premium quality residential and commercial
coatings, Benjamin Moore maintains a relentless commitment to innovation
and sustainable manufacturing practices. The portfolio spans the brand’s
flagship paint lines including Aura®,
Regal®
Select
, ben®
as well as the most environmentally friendly premium paint in the
marketplace today, Natura®.
Benjamin Moore is renowned for its expansive color portfolio, offering
consumers and designers more than 3,500 colors. Benjamin Moore paints
are available exclusively from its more than 5,000 locally owned and
operated paint
and decorating retailers
.

Contacts

Benjamin Moore
Kelly Sinatra, 201-949-6290
pressrequests@benjaminmoore.com