Harry Potter fans are invited to celebrate the series’ epic eighth
installment with trivia contests, wand crafts, costume contests, prize
giveaways and more!
BIRMINGHAM, Ala.–(BUSINESS WIRE)–#Booksamillion–July 31 can’t come fast enough for fans of the wizarding world. The
anticipated summer date marks the official script book release of “Harry
Potter and the Cursed Child – Parts I & II,” the theatrical
eighth installment of JK Rowling’s best-selling Harry Potter series
premiering as a play on London’s West End stage. To celebrate the
countdown to the latest chapter of this spellbinding saga, Books-A-Million
is hosting a Harry Potter Midnight Release Party on Saturday,
July 30 at all store locations! Festivities begin at 2 p.m.
and include Harry Potter trivia contests, Marauder’s Map scavenger
hunts, wand crafts and more before the official countdown event starts
at 9 p.m. with Sorting Hat ceremonies, costume contests and other
“With an extensive community of multi-generation followers since the
series’ start in 1998, the ‘Harry Potter and the Cursed Child’ release
is undoubtedly the biggest book launch of the year,” said Sandra Wilson,
Senior Book Buyer and Vice President of Merchandising at
Books-A-Million. “We’re looking forward to celebrating the monumental
debut with devoted fans of all ages, and to once again revel in the
literary magic of Harry Potter!”
Fans who are eager to get their hands on the anticipated eighth
installment can reserve a copy by purchasing a pre-order voucher at any
store location now through July 30 or online at www.booksamillion.com
for home delivery.
Starting at 2 p.m. on July 30, shoppers can take part in magical
festivities throughout the day in honor of the epic book release,
including Harry Potter-themed story time activities, coloring stations,
trivia contests, Marauder’s Map scavenger hunts and wand crafts. The
official countdown party will begin at 9 p.m., with various interactive
activity stations to enjoy leading up to the midnight release of “Harry
Potter and the Cursed Child.” The event will feature Sorting Hat
ceremonies and costume contests, so fans are encouraged to don their
best Hogwarts robes with brooms and wands in tow. Customers can also
register to win a trip for four to The Wizarding World of Harry Potter™
at Universal Studios Orlando! Attendees will even receive an exclusive
swag bag filled with spellbinding goodies.
The Harry Potter Midnight Release Party is free to attend and open to
the public. Only customers who have secured a pre-order voucher for
“Harry Potter and the Cursed Child” will have first access to their copy
at midnight. Vouchers will be available during the countdown event in
stores. Pre-orders can also be purchased online at booksamillion.com for
home delivery. For more information, visit booksamillion.com/harrypotter.
Books-A-Million, headquartered in Birmingham, Alabama, is the second
largest chain of bookstores in the United States. Books-A-Million got
its start in 1917 as a magazine stand in Florence, Alabama and now
operates over 250 stores in the 32 states as well as an online store at http://www.booksamillion.com.
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
tech and more, all at great prices. Find the nearest Books-A-Million at http://www.booksamillion.com/storefinder.
BRAVE Public Relations
Shannon King, 404-233-3993