Bounty Paper Towels Encourages Americans Everywhere To Celebrate Life’s Big and Small “Firsts” Without Worrying About the Mess

CINCINNATI–(BUSINESS WIRE)–There are two truths to doing something for the first time – it will
always take longer and be messier than you expect. That’s why Bounty
wants to join people in celebrating the big and small “firsts” in their
lives. Whether it’s a first birthday, first home, or first pet, Bounty
is there so people can enjoy these memorable moments, rather than the
mess that comes with them.

One of the messier firsts in life is welcoming a new pet to the family.
According to a new survey conducted by Bounty and Wakefield Research, 1
in 4 Americans say it would take them 6 minutes or more to forgive a new
pet after making their first mess in the home. With 2 times more
absorbent* Bounty, people can quickly tackle more inevitable pet messes
per roll, from water bowl spills to the muddy paw prints.

To help pet owners navigate the important first moments with their
favorite furry friends, Bounty will be teaming up with PetSmart for the
Manhattan store’s Puppy Parent 101 event on Saturday, February 20,
National Love Your Pet Day. The event will feature Bounty’s “Messy But
Memorable” station and international lifestyle pet expert Charlotte
Reed, who will be conducting educational and interactive sessions on
quick clean up tricks for feeding, potty-training, bathing and grooming
pets for the first time.

“At Bounty, we know a ‘first’ is just the beginning of a lasting memory
or experience, and that’s why we want to help people spend less time
worrying about messes and more time enjoying the messy moment,” said
Matt Barresi, Bounty Brand Director. “Bounty is a more absorbent paper
towel which means the roll lasts longer and you don’t need to use as
much to tackle the messes – especially those that come with bringing
home a new pet.”

In addition to the “Messy But Memorable” station, the Bounty Clean Crew
will be showcasing Bounty’s superior absorbency with the messy pet
challenge–using only three rolls to address all of the day’s messes.
They will also be on hand to distribute coupons and product samples so
new pet owners are armed with one of the essentials to deal with their
first pet messes at home.

About the Puppy Parent 101 Event

PetSmart, the largest specialty pet retailer of services and solutions
for the lifetime needs of pets, will be hosting a Puppy Parent 101 event
at the Manhattan PetSmart store from 10am -12pm. The event is aimed at
supporting the many new pet parents who adopted during National Adoption
Weekend, February 12-14. From special discounts and fun photo
opportunities to pet-parenting basics on nutrition, grooming,
socialization and more, pet parents will get all the information they
need to start off on the right paw.

For more information on Bounty, visit www.Facebook.com/Bounty
or follow us on Twitter at www.Twitter.com/Bounty.
For more pet tips or to find out about your local PetSmart’s events,
visit www.PetSmart.com.

*vs the leading ordinary brand

About Procter & Gamble [NYSE:PG]

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

Contacts

For Procter & Gamble
Tonia Elrod, +1-513-634-4939
elrod.t@pg.com
or
For
MSLGROUP

LeAnne Leget, +1-646-500-7769
LeAnne.Leget@mslgroup.com