Branch Design Developments in an Omnichannel World: Proprietary Survey Data Showing the Continuing Relevance of Full Service Branches to U.S. Consumers – Research and Markets

DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Branch
Design Developments in an Omnichannel World”
report to their

In a new research note, Branch Design Developments in an Omnichannel
World reviews the role that omnichannel banking plays in designing and
reconfiguring bank branches.

“The universal banker model includes a rethinking of all channels, with
branches now increasingly being used for education and advice, with
personnel trained to better understand individual banking customer’s
goals and needs, and with branch reconfiguration efforts that encourage
interaction and engagement,” comments Ed O’Brien, director of Banking
Channels Advisory Service and author of the research note.

Highlights of this research note include:

  • Proprietary survey data showing the continuing relevance of full
    service branches to U.S. consumers
  • The new and expanded roles of the branch and its personnel in
    reconfigured branches
  • The critical nature of branch reconfiguration for smaller institutions
    having to do more with less in light of the reduction in the number of
    their branches
  • Design elements utilized by progressive FIs to make their branches
    more inviting and conducive to customer interaction and engagement
    with personnel
  • Description of services offered by architectural design and
    construction firms specializing in branch location and design

For more information about this report visit


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