Braun Launches New Styling Range Inspiring Men to Let Their Style Out

NEW YORK–(BUSINESS WIRE)–Braun, the world’s most trusted* grooming brand, has set out to update
its styling range by launching a NEW range of multi-grooming kits and
beard trimmers. As facial hair is an integral piece of the style puzzle,
getting the right look is essential to every man’s style persona. With
this in mind, Braun designed a NEW range of four styling kits and two
NEW beard trimmers to include tools that are fast, adaptable to any
styling preference and versatile to get all the jobs done, giving men
the freedom to create a variety of looks.

In a recent survey conducted by Braun, 44% of US women said they most
wanted stubble to be the biggest facial hair style for 2017. As a
result, Braun is equipping young men with the tips, hacks and tools so
they can take their style game to the next level. The updated styling
range features four new versatile multi-grooming kits, as well as two
improved beard trimmers with up to 39 precision length settings for
ultimate precision and 100% styling control. With four detachable combs
and a running time of up to 60 minutes, the NEW multi-grooming kits
ensure ultimate versatility to enable men to express their true self.

To ensure that men have all the tools he needs, Braun is adding the
latest Gillette technology to its styling offering: Two trimming kits as
well as the Braun Beard Trimmer BT3040 with 39 precision length settings
include a Gillette Fusion ProGlide with the pivoting FlexBall Handle
that virtually gets every hair. The Braun Face & Body Trimming kit is
further supplemented with the Gillette BODY razor, the first razor built
for the terrain of a man’s body. The Braun Styling Range will be
available at retailers beginning January 2017 in the United States,
ranging from $24.99 -$64.99.

“At Braun we know men’s grooming habits are unique to each individual,”
said Braun Grooming Expert, Sascha Breuer. “That’s why we set out to
create a product that is not only high performing, but also accomplishes
the many jobs to be done within a grooming routine. We want guys
everywhere to let their facial hair style out with our new range of
styling products.”

MULTI-GROOMING KITS

Featuring the latest cutting element technology, Braun ensures that the
blades of the included precision tools last for the lifetime of the
product. Whether it’s precision trimming or contour edging, men can be
in control of their style with these highly durable tools. With 60
minutes of cordless trimming and wet & dry technology in the all in one
Head-to-Toe trimming kit, Braun allows men to have full flexibility with
their grooming regimen and comfortably shave in the shower. The newest
multi-grooming kit offerings include:

  • 6 in 1 – Braun Face & Head Trimming kit MGK3020, MSRP $24.99-$29.99
  • 7 in 1 – Braun Face & Head Trimming kit + Free Gillette Body MGK3040,
    MSRP $34.99-$39.99
  • 8 in 1 – Braun Face & Head Precision trimming kit + Free Gillette
    Flexball MGK3060, MSRP $39.99-$44.99
  • All in 1 – Braun Head to Toe Trimming kit + Free Gillette Flexball
    MGK3080, MSRP $59.99-$64.99

BEARD TRIMMERS

The NEW Braun beard trimmers each feature a precision dial that lets men
choose the optimal shaving length with accuracy. Depending on the model
of the trimmer, men are given up to 39 exact length settings. The
precision comb for short beards (1-10mm) with 0.5mm steps is designed to
deliver even and exact results. An additional long beard comb (11 -20mm)
with 2mm steps enables men to easily maintain a longer beard style. The
blades of the NEW Braun Beard Trimmers are engineered to last for the
lifetime of the product. The stainless steel blades are stamped, shaped
and polished for maximum evenness and sharpness. This creates a seamless
movement between the cutting elements, just like scissors. Batteries are
made to last a lifetime, with 60 minutes of charging time allowing up to
60 minutes of powerful performance. The newest beard trimmers include:

  • Braun Beard Trimmer with 1 comb for 20 precision length settings
    BT3020, MSRP $24.99-$29.99
  • Braun Beard Trimmer with 2 combs for 39 precision length settings +
    Free Gillette Flexball BT3040, MSRP $34.99-$39.99

For more information, please visit news.braun.com.

About Braun

Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers to beauty products. Braun
products enjoy worldwide distribution. Please visit http://www.braun.com
for the latest news and in-depth information about the Braun brand.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com
for the latest news and information about P&G and its brands.

Contacts

for Procter & Gamble
Emily Amato
212-796-9820
emily.amato@ketchum.com