Breakfast Just Got Even Better: Hardee’s Introduces the Bacon Swiss Chicken Biscuit
Buttermilk chicken fillet topped with new thick-cut Applewood-smoked
bacon, Swiss cheese, and egg all nestled between a Made from Scratch
Biscuit will satisfy your morning hunger
ST. LOUIS–(BUSINESS WIRE)–Today Hardee’s® is adding a satisfying new biscuit sandwich
to their already powerful breakfast arsenal: introducing the Bacon Swiss
Chicken Biscuit, now available at all participating Hardee’s restaurants.
Featuring a Hardee’s classic buttermilk chicken breast fillet, the new
breakfast item is topped with thick-cut Applewood-smoked bacon strips,
Swiss cheese and a folded egg, all piled high in between a freshly-baked
Made from Scratch™ Biscuit.
“For some people, breakfast is all about bacon and, for others,
breakfast means chicken and biscuits,” says Brad Haley, chief marketing
officer for Hardee’s restaurants. “Hardee’s new biscuit sandwich
satisfies breakfast lovers no matter which way they lean. Breakfast just
doesn’t get any better than that!”
The new Bacon Swiss Chicken Biscuit is available for $3.99 and may also
be ordered in a combo meal with Hash Browns and a drink for $5.69.
Prices may vary by location.
Follow Hardee’s on Facebook (www.facebook.com/hardees),
Twitter (@Hardees)
and Instagram (@Hardees)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store and Google
Play and check in to redeem Hardee’s products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Hardee’s in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”) is a privately held company
headquartered in Carpinteria, Calif. Through its subsidiaries, CKE owns
and licenses Carl’s Jr.® and Hardee’s® quick-service
restaurants. CKE operates Carl’s Jr. and Hardee’s as one brand under two
names acknowledging the regional heritage of both banners. After opening
its first restaurants in New York and New Jersey this spring and recent
international openings in Canada, Colombia and Guatemala, CKE now has a
total of 3,614 franchised or company-operated restaurants in 44 states
and 36 foreign countries and U.S. territories. Known for its
one-of-a-kind premium menu items such as 100 percent Black Angus
Thickburgers®, Made from Scratch™ Biscuits,
Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well
as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 90 percent franchised,
with international restaurants representing 18 percent of the system.
For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.
Contacts
Coast Public Relations
Kate Franklin, 818-606-9784
kate@coastprgroup.com
