Brit + Co and Crayola Introduce the First Crowdsourced Coloring Book for Grown-ups: Pattern Play

Available exclusively at Target

SAN FRANCISCO & EASTON, Pa.–(BUSINESS WIRE)–Today, Brit + Co and Crayola announce the first-ever crowdsourced
coloring book for grown-ups, Pattern Play. The book is
illustrated by over 50 different artists from Brit + Co’s community and
beyond, and includes a collection of unique, modern and hand drawn
designs with a focus on pop culture and nostalgic patterns. Because
patterns are known to help stimulate creative flow, this 78-page
coloring book offers a new tactile and interactive experience for
millennials.

“Creativity positively impacts many parts of our lives and helps us grow
cognitively, emotionally and even professionally,” said Brit Morin, CEO
and founder of Brit + Co. “As part of a larger initiative to understand
how creativity impacts our lives, we partnered with Crayola to create a
coloring book for grown-ups as another way for our audience to express
themselves creatively, while reaping the positive health benefits of
this popular trend.”

Brit + Co conducts an annual survey, The State of the Maker Movement
Report
, to analyze and assess those who are actively making as both
a hobby and profession in today’s creative society. This year’s study
revealed that 88% of makers agree that their creative hobbies are a way
for them to relax and de-stress. There are countless studies, research
and articles that claim coloring books for grown-ups are yet another
outlet to help reduce stress and anxiety. The benefits of coloring have
also been closely compared to the benefits of meditation; they each help
center and balance a busy mind.

Additional data from this year’s report showed that most people take a
break from their creative hobbies during their transitional years of
high school and college, but often return at the age of 26, which helps
further validate the need for this growing coloring trend among adults
in particular. This demographic is looking for practical ways to express
themselves creatively while also finding an escape from their busy and
sometimes stressful lives.

“For over 100 years, Crayola has provided children an opportunity to
unleash their imaginations and bring their creations to life,” said Kim
Rompilla, Director, Platform Marketing at Crayola, “This partnership is
a terrific opportunity for Crayola and Brit + Co to show our belief that
everyone is creative. Coloring is a classic, creative activity that
provides an escape which transforms black and white pages into colorful
works of art.”

Brit + Co received over 1400 design submissions from their community and
also extended the invitation through 99designs, the world’s
largest online graphic design marketplace, to reach even more designers
and creators. Pattern Play is a true reflection of the artist
community with a dedicated appendix featuring the artists and designers
who helped create this pattern-packed coloring book for grown-ups. Pattern
Play
is offered at $9.99 exclusively at Target stores and
Target.com in the DIY section surrounded by Crayola coloring products.

About Brit + Co:

Founded by Brit Morin in 2011, Brit
+ Co
is a new media and commerce company that enables creativity
through inspirational content, online classes and do-it yourself kits.
From traditional crafts to high-tech manufacturing, Brit + Co connects
millions of users with makers, designers, chefs and inventors, together
building a community of creativity. Users can purchase DIY project kits
and products from a curated selection of makers in the Brit
+ Co Shop
. They can learn new creative skills through online tutorials
and a series of exclusive e-classes.
Brit + Co is available for download on iOS,
Android,
and Windows
Phone
; connect with us online at Facebook,
Pinterest,
Instagram,
YouTube,
and Twitter.

About Crayola:

Crayola LLC, based in Easton, PA. and a subsidiary of Hallmark Cards,
Incorporated, is the worldwide leader in children’s creative expression
products. Known for the iconic Crayola Crayon first introduced in 1903,
the Crayola brand has grown into a portfolio of innovative art tools,
crafting activities and creativity toys that offer children innovative
new ways to use color to create everything imaginable. Consumers can
find the wide array of Crayola products in the “Crayola Aisle” at all
major retailers. For more information visit www.crayola.com
or join the community at www.facebook.com/crayola.

Contacts

Brit + Co:
Demetra Airaudi, 650-799-9358
demetra@brit.co
or
Crayola:
Erika
Merklinger, 610-253-6272 x4625
eamerklinger@crayola.com