Bruster’s Real Ice Cream Enters New Year Amid Record Sales

Guía de Regalos

20 new shops to open in 2016

PITTSBURGH–(BUSINESS WIRE)–Bruster’s Real Ice Cream, America’s favorite frozen treat chain, served
up its best sales performance in its 27-year history during 2015, laying
the groundwork for more expansion in 2016.

The franchised premium ice cream brand shattered several sales records:

  • Fourth quarter comp sales were up 12.5 percent, making for the 11th
    consecutive quarter of growth, the longest growth streak in the
    brand’s history
  • Same-store sales for the year were up 10.4 percent, the largest single
    jump ever, with transactions up nearly 6 percent, also a record
  • Average unit volume grew to $395,000, the highest ever

“2015 was a huge year for expansion,” said CEO Jim Sahene. “We opened 10
store locations and signed franchise agreements for more new shops than
in the last three years combined.”

Named America’s favorite frozen treat chain in the prestigious Consumer
Picks 2015
study conducted by Nation’s Restaurant News and WD
Partners, Bruster’s last year entered the Southern California market
with two restaurants and added a second store in Guyana. New shops also
opened in Lexington, Kentucky; Vienna, Virginia; Erie, Pennsylvania,
Midtown Atlanta; Sandy Springs, Georgia; Apex, North Carolina; St.
Augustine, Florida; and Carter Hill, Alabama.

Bruster’s also signed a 10-unit development agreement for South Korea.
The first shop is expected to open in spring 2016. Other new units are
scheduled to open early this year in Waldorf, Maryland; Clermont,
Florida; Durham, North Carolina; Cypress, Texas; and Maryville,
Tennessee.

“Our goal is to open 20 shops this year,” Sahene added. “Along with a
true premium product that has a cult-like following, our new store
designs are very appealing to prospective franchisees.” Bruster’s now
offers operators an array of prototypes, including an in-line unit, as
well as end-cap and free-standing designs that can accommodate
drive-thrus.

Images available at http://brusters.com/media/multimedia/

Connect with Bruster’s Real Ice Cream online at www.brusters.com/,
http://www.facebook.com/BrustersRealIceCream
and @BrustersFresh.

Named America’s #1 frozen treat chain in the national Consumer Picks
2015 study, Bruster’s Real Ice Cream features 150 flavors of premium,
handcrafted ice cream, yogurt, Italian ice and sorbet, with at least 24
made fresh in each shop daily. There are nearly 200 independently owned
locations in 19 states and the nation of Guyana.
Click
here
for franchise information.

Contacts

Ritter Communications, LLC
Janet Ritter, 740-815-1790
JRitter@bradritter.com