Business Wire Appoints Aviva Shwartz as its Authorized Sales Representative in Israel

TEL AVIV–(BUSINESS WIRE)–#Israel–Aviva Shwartz, an award-winning public relations professional with
extensive sales and marketing experience, has joined Business Wire as
its authorized sales representative in Israel.

Most recently, Shwartz has headed her own PR firm, AvivaPR, which was
honored in 2015 by Israel’s Association of Media Consultants and Public
Relations for best public relations campaign of the year/Lifestyle
category.

Prior to setting up her own communications agency, Shwartz was a sales
and marketing executive, enabling her to establish strong relationships
with public and private firms across a broad cross-section of industries.

Additionally, Shwartz leveraged her role representing Standard & Poor’s
World Stock Exchanges — the authoritative information resource on
Israeli publicly traded companies — to forge strong ties with senior
executives at many of the listed firms included in the directory.

“We are very excited to have Aviva represent Business Wire’s interests
in the very promising Israeli market,” noted Dick
Bromley, senior vice president of business development, in making
today’s announcement. “The Israeli business community clearly recognizes
the importance of global communications. They will now be able to
consult with a local Business Wire representative who has more than a
decade of direct industry experience, before taking advantage of the
world’s largest media distribution and investor relations platform to
reach their target audience.”

About Business Wire:

Business Wire, a Berkshire
Hathaway company, is the global leader in press
release distribution and regulatory
disclosure. Investor relations, public relations, public policy and
marketing professionals rely on Business Wire to accurately distribute
market-moving news and multimedia, host online
newsrooms and IR
websites, build content
marketing platforms, generate social engagements and provide
audience analysis that improves interaction with specified target
markets. Founded in 1961, Business Wire is a trusted source for news
organizations, journalists, investment professionals and regulatory
authorities, delivering news directly into editorial systems and leading
online news sources via its multi-patented simultaneous NX Network.
Business Wire has 29 offices worldwide to securely meet the varying
needs of communications professionals and news consumers. In 2015,
Business Wire teamed
up with Al Roker Entertainment to create BizWireTV, a bi-weekly
digital video news program that features the top trending news releases
that cross the wire.

Learn more at services.BusinessWire.com
and Tempo,
the Business Wire resource for industry trends; follow updates on
Twitter: @businesswire
or on Facebook.

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Contacts

Business Wire
Aviva Shwartz, +972-3-9441133
Mobile:
+972-52-3244769
israel@businesswire.com
or
Neil
Hershberg, +1 212-752-9600, Ext. 1434