PETALUMA, Calif.–(BUSINESS WIRE)–CamelBak®, the originator and global leader in personal
hydration, is reaching new milestones on the #DitchDisposable campaign.
For the last 5 years, CamelBak has partnered with music festivals across
the country to help people change habits of using disposable bottled
water and choose reusable bottles and hydration packs instead. Between
2011 and 2014, CamelBak helped pour the equivalent of more than 5
million disposable bottles of water at festivals including Lollapalooza,
Austin City Limits, Hangout, Outside Lands, and Firefly.
Each water station is equipped with a volume tracker as well as UV and
carbon filtration to ensure the festival goers receive the freshest
water to stay properly hydrated while enjoying their favorite artists.
CamelBak has poured the equivalent of more than 1.5 million disposable
bottles of water at music festivals so far in 2015. CamelBak isn’t done
yet and will be providing free, freshly filtered water at one of the
year’s biggest and hottest events, Austin City Limits, which takes place
in Austin, TX this October. CamelBak believes in the importance of
proper hydration no matter what activity their fans are taking part in,
which is supported by the #HydratED message as well as aligning with the
CamelBak Products, LLC is a brand of Vista Outdoor Inc., an outdoor
sports and recreation company. For more information on CamelBak
Products, LLC, go to www.camelbak.com.
About Vista Outdoor Inc.
Vista Outdoor is a leading global designer, manufacturer and marketer in
the growing outdoor sports and recreation markets. The company operates
in two segments, Shooting Sports and Outdoor Products, and has a
portfolio of well-recognized brands that provide consumers with a range
of performance-driven, high-quality and innovative products in the
ammunition, firearms and outdoor products categories. Vista Outdoor
products are sold at leading retailers and distributors across North
America and worldwide. Vista Outdoor is headquartered in Utah and has
manufacturing operations and facilities in 10 U.S. States, Puerto Rico,
Mexico and Canada along with international sales and sourcing operations
in Canada, Europe, Australia, New Zealand and Asia. For news and
information, visit www.vistaoutdoor.com or
follow us on Twitter @VistaOutdoorInc and Facebook at www.facebook.com/vistaoutdoor.
Seth Beiden, 707-796-9232